About this program
Master in Market Research & Consumer Behavior
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
Admission requirements
Freshman Students
English Proficiency Requirements
All our programs are taught fully in English therefore all candidates will have their English communication skills assessed during the admissions process.
The possession of language certificates is not mandatory, particularly if candidates have spent the last 2 years in an English speaking country or studied in an Anglophone educational system (such as American High School, IB in English or A-levels).
Language Test guidelines:
- TOEFL: minimum 90, 100 points recommended
- IELTS: minimum 7 points
- Cambridge: CAE (with marks A, B and in some cases C with a strong oral conversation) or CPE
- Duolingo English Test: minimum 115 points, 120 or higher recommended
Transfer Students
English Proficiency Requirements
All of our programs are taught in English so that you’re set to excel in the professional world. For that reason, we test every candidate’s English communication skills during the admissions process.
It isn’t mandatory to possess a language certificate, especially if you have spent the last two years in an English-speaking country, or if you’ve studied in an Anglophone educational system. That includes attending an American high school, or completing an English International Baccalaureate or A-levels.
Language test guidelines:
- TOEFL: minimum 90, 100 points recommended
- IELTS: minimum 7 points required
- Cambridge: CAE (with marks A, B and in some cases C with a strong level of oral conversation) or CPE
For more information about admission requirements for this program, please visit the university website.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
Learn moreProgram content
Market Research and Consumer Behavior Master Program Key Areas
Business Marketing & Strategy
Start with the basics—learn to use consumer insights to drive impactful business decisions, and gain the skills to you need understand the “big picture” of business.
Consumer Insights & Analytics
Tackle the qualitative and quantitative tools and techniques needed to gather the right data, and use that data to understand markets and consumers.
Consumer Psychology & Behavior
Consumers don’t always make rational decisions. Test and understand how consumers think, feel, and behave using ethnography, neuromarketing, and many other behavioral concepts.
Professional Skills
Technical abilities alone don’t cut it anymore. Today, emotional intelligence and soft skills are equally important as hard skills. Learn to work in teams, communicate, and manage your career like a pro.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Program delivery
HST’s Master in Market Research & Consumer Behavior is a one of a kind 10-month program, combining psychology of consumers with research & analytics methods fully adapted into a strategic business context that equips students to leverage their insight-generation capabilities with hands-on execution.
Tuition
The tuition fees for this program are 29,200€ per year
About this institute
IE University
Our dynamic and holistic postgraduate programs will unlock the door to your future. Don’t put your education on hold—launch your professional journey! At IE University we offer more than just an education. Our programs give you hands-on experiences that put...
Why study at IE University
IE University is more than just an education, it’s a life-changing experience. With cutting-edge resources and innovation at our core, our programs guarantee that you gain the tools necessary to be a leader of tomorrow. Step into the IE Community—a world of like-minded colleagues, experienced faculty and an extensive global network—and step out as a well-rounded professional with a worldwide network, ready to tackle today’s challenges and predict tomorrow’s trends.
With our unique methodologies and over 45 master’s programs on offer, you’ll be able to find a program that best suits your needs. What’s more, you can personalize your studies to adhere to your schedule and professional goals. Don’t put your education on hold: the future is now.
