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Master in Digital Marketing

IE University
Program overview
11-15 months
Full time/part time
Master's degree
Scholarships available
Start dates
April 2021

September 2021

April 2022

September 2022

Program description

Master in Digital Marketing

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.

Admission requirements

Freshman Students

English Proficiency Requirements

All our programs are taught fully in English therefore all candidates will have their English communication skills assessed during the admissions process.

The possession of language certificates is not mandatory, particularly if candidates have spent the last 2 years in an English speaking country or studied in an Anglophone educational system (such as American High School, IB in English or A-levels).

Language Test guidelines:

  • TOEFL: minimum 90, 100 points recommended
  • IELTS: minimum 7 points
  • Cambridge: CAE (with marks A, B and in some cases C with a strong oral conversation) or CPE
  • Duolingo English Test: minimum 115 points, 120 or higher recommended

Transfer Students

English Proficiency Requirements

All of our programs are taught in English so that you’re set to excel in the professional world. For that reason, we test every candidate’s English communication skills during the admissions process.

It isn’t mandatory to possess a language certificate, especially if you have spent the last two years in an English-speaking country, or if you’ve studied in an Anglophone educational system. That includes attending an American high school, or completing an English International Baccalaureate or A-levels.

Language test guidelines:

  • TOEFL: minimum 90, 100 points recommended
  • IELTS: minimum 7 points required
  • Cambridge: CAE (with marks A, B and in some cases C with a strong level of oral conversation) or CPE

For more information about admission requirements for this program, please visit the university website.

Does this course require proof of English proficiency?

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Program content

Digital Marketing Master Program Key Areas

Marketing Fundamentals

  • Marketing Fundamentals
  • Brand Strategy (Marketing Plan)
  • Branding (brand architecture, brand identity, packaging, etc.)
  • E-Commerce and E-Marketplace Platforms
  • Product & Service Innovation
  • Distribution Channels
  • Sales Management

Digital Marketing Communications & Tools

  • Web & Omnichannel Marketing Automation
  • Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
  • Marketing Automation
  • Omnichannel Content Distribution
  • Email, Mobile, and Wearable Techniques
  • Content Creation & Branded Content
  • Communication Strategy

Digital Customer Management & Analytics

  • Digital Customer Management
  • Digital Customer Intelligence
  • Digital Customer Engagement
  • Digital Consumer Behavior
  • Market Research & Customer Insights

Tech & Professional Skills

  • Digital Visualization for Marketing
  • Digital Tech for Marketing
  • Project Management
  • Team Building
  • Oral and Written Communication
  • Career Preparation

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

This15-month programis both online and face-to-face— in other words, it’s liquid. We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment.

The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a complete immersive year in Madrid.

Tuition fees

The tuition fees for this program are 29,200€ per year

Career opportunities

Find endless opportunities in consumer goods multinationals, tech companies, marketing agencies or even in music and entertainment, politics, NGOs, and sports teams.

  • Brand Manager
  • Digital Strategist
  • Content Strategy Manager
  • Performance Marketing Manager
  • Social Media Strategist
  • Marketing Manager
  • Digital Account Manager
  • SEO Specialist

About this institute

IE University

We can transform the world through our passion for education, research and innovation. Join us on the fascinating adventure! At IE University we specialize in training future-forward leaders with a global vision, entrepreneurial mindset and human-centered approach to driving innovation....

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Contact info

IE University

Calle de María de Molina, 11-13-15
28006 Madrid

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