Master in Customer Experience & Innovation

IE University
Program overview
10 months
Full time
Master's degree
Scholarships available

Start dates
October 2024

October 2025

October 2026

About this program

Master in Customer Experience & Innovation

We live in the total experience economy. How do you create seamless and synchronised customer experiences across products, services, organizations and businesses? This Master takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.

Admission requirements

Freshman Students

English Proficiency Requirements

All our programs are taught fully in English therefore all candidates will have their English communication skills assessed during the admissions process.

The possession of language certificates is not mandatory, particularly if candidates have spent the last 2 years in an English speaking country or studied in an Anglophone educational system (such as American High School, IB in English or A-levels).

Language Test guidelines:

  • TOEFL: minimum 90, 100 points recommended
  • IELTS: minimum 7 points
  • Cambridge: CAE (with marks A, B and in some cases C with a strong oral conversation) or CPE
  • Duolingo English Test: minimum 115 points, 120 or higher recommended

Transfer Students

English Proficiency Requirements

All of our programs are taught in English so that you’re set to excel in the professional world. For that reason, we test every candidate’s English communication skills during the admissions process.

It isn’t mandatory to possess a language certificate, especially if you have spent the last two years in an English-speaking country, or if you’ve studied in an Anglophone educational system. That includes attending an American high school, or completing an English International Baccalaureate or A-levels.

Language test guidelines:

  • TOEFL: minimum 90, 100 points recommended
  • IELTS: minimum 7 points required
  • Cambridge: CAE (with marks A, B and in some cases C with a strong level of oral conversation) or CPE

For more information about admission requirements for this program, please visit the university website.

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Learn more Advertisement

Program content

Customer Experience and Innovation Program Key Areas

It’s About Business

Grow from the fundamentals to a deep knowledge of business. Learn by practical application what CX actually means, how it works, and how companies engage with it to create value. Classes like growth hacking, customer experience ecosystems and ethics, operations and processes, corporate innovation and culture change, among others.

Tech in the Mix

You will learn how to use the latest in technology to improve the customer experience and imagining futures that don’t yet exist. Look at data-driven innovation, trends in technology applied to CXI, and UX in interactive digital projects.

Human-centered Design

This area focuses on the human factor that drives this master: what we call desirability and how we account for human factors to create the right thing, the right way, for the right people. You’ll take a look at strategic design, research methods and insights, prototyping, storytelling, and physical and digital spaces for innovation.

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.


The tuition fees for this program are 29,200€ per year


This program will allow you to kick up your game no matter what your background is. Whether you come from business, design, communication and marketing, engineering, tech, entrepreneurship, humanities or other types of backgrounds, the Master in Customer Experience and Innovation will take your career to the next level. What we do look for in our students is enthusiasm first and foremost, as well as an innovative mind committed to personal and professional change. They should be ready to take on the next, big challenges and tackle high-impact roles in companies that are leaving their mark.

Career paths

Graduates can land jobs performing roles such as:

  • User Experience Designer
  • Product Designer
  • Service Designer
  • Strategic Experience Designer
  • Information Architect
  • User Experience Architect
  • Innovation Consultant
  • Product Manager or Developer
  • Interaction Designer
  • Customer Insights Specialist
  • Usability Consultant
  • Interface Designer
  • Business Transformation Manager
  • CXO (Chief Experience Officer)
  • CCO (Chief Customer Officer)

About this institute

IE University

Our dynamic and holistic postgraduate programs will unlock the door to your future. Don’t put your education on hold—launch your professional journey! At IE University we offer more than just an education. Our programs give you hands-on experiences that put...

Read more about this school

Why study at IE University

IE University is more than just an education, it’s a life-changing experience. With cutting-edge resources and innovation at our core, our programs guarantee that you gain the tools necessary to be a leader of tomorrow. Step into the IE Community—a world of like-minded colleagues, experienced faculty and an extensive global network—and step out as a well-rounded professional with a worldwide network, ready to tackle today’s challenges and predict tomorrow’s trends.

With our unique methodologies and over 45 master’s programs on offer, you’ll be able to find a program that best suits your needs. What’s more, you can personalize your studies to adhere to your schedule and professional goals. Don’t put your education on hold: the future is now.

Contact info

IE University

Calle de María de Molina, 11-13-15
28006 Madrid

Phone no: +3491 568 96 00


Be the first to write a review!