About this program
Master in Corporate & Marketing Communication
We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.
Admission requirements
Freshman Students
English Proficiency Requirements
All our programs are taught fully in English therefore all candidates will have their English communication skills assessed during the admissions process.
The possession of language certificates is not mandatory, particularly if candidates have spent the last 2 years in an English speaking country or studied in an Anglophone educational system (such as American High School, IB in English or A-levels).
Language Test guidelines:
- TOEFL: minimum 90, 100 points recommended
- IELTS: minimum 7 points
- Cambridge: CAE (with marks A, B and in some cases C with a strong oral conversation) or CPE
- Duolingo English Test: minimum 115 points, 120 or higher recommended
Transfer Students
English Proficiency Requirements
All of our programs are taught in English so that you’re set to excel in the professional world. For that reason, we test every candidate’s English communication skills during the admissions process.
It isn’t mandatory to possess a language certificate, especially if you have spent the last two years in an English-speaking country, or if you’ve studied in an Anglophone educational system. That includes attending an American high school, or completing an English International Baccalaureate or A-levels.
Language test guidelines:
- TOEFL: minimum 90, 100 points recommended
- IELTS: minimum 7 points required
- Cambridge: CAE (with marks A, B and in some cases C with a strong level of oral conversation) or CPE
For more information about admission requirements for this program, please visit the university website.
Does this course require proof of English proficiency?
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Learn moreProgram content
Corporate & Marketing Communication Master Program Key Areas
Global Business Stratergies
We don’t just keep up with changes on the digital front—we lead them. Master topics such as Technology Innovation, Customer-Centric Business, and Digital Transformation, and become a sought-after communication and marketing professional.
Business and Management
To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have in the overall bottom line. Delve into Management, Strategy, Entrepreneurship, Ethics, and Corporate Governance to get the big picture.
Strategic Communication
In this area, you’ll nail down core topics like CSR and Social Impact, Branding, Reputation, Issues, Crisis, and Stakeholder Management, Non-Market Strategies, and Public Affairs.
StrategicMarketing
Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.
Business Analytics & Research Methods
Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Program delivery
This 12-month program is both online and face-to-face— in other words, it’s liquid. We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment.
Tuition
The tuition fees for this program are 29,200€ per year
About this institute
IE University
Our dynamic and holistic postgraduate programs will unlock the door to your future. Don’t put your education on hold—launch your professional journey! At IE University we offer more than just an education. Our programs give you hands-on experiences that put...
Why study at IE University
IE University is more than just an education, it’s a life-changing experience. With cutting-edge resources and innovation at our core, our programs guarantee that you gain the tools necessary to be a leader of tomorrow. Step into the IE Community—a world of like-minded colleagues, experienced faculty and an extensive global network—and step out as a well-rounded professional with a worldwide network, ready to tackle today’s challenges and predict tomorrow’s trends.
With our unique methodologies and over 45 master’s programs on offer, you’ll be able to find a program that best suits your needs. What’s more, you can personalize your studies to adhere to your schedule and professional goals. Don’t put your education on hold: the future is now.
