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Master in Market Research & Consumer Behavior

IE School of Human Sciences and Technology
Program overview
10 months
Full time
Master's degree
Start dates
Madrid
April 2020  (English)
April 2021  (English)
April 2022  (English)
Master in Market Research & Consumer Behavior

Program description

Master in Market Research & Consumer Behavior

The Master in Market Research & Consumer Behavior trains professionals to uncover and understand consumer behavior. Students will gain a holistic understanding of consumer psychology, consumer research, and the business of marketing in order to drive product, marketing, and strategy decisions. Through hands-on projects and interactive classes in a global, future-forward setting, students will be prepared to work at any organization or business, guiding the strategies and actionable plans that address today's market needs while anticipating tomorrow's.

Careers in this area involve working for research agencies or marketing departments, studying, and gaining insights into the behaviors, needs, preferences, and attitudes of a company’s current and potential customers.

About school

IE School of Human Sciences and Technology

IE School of Human Sciences and Technology

IE is an innovative education that makes an impact. We prepare students for the working world of today and the world of tomorrow, providing them with the relevant knowledge and skills they need to succeed. IE offers a technology-based learning...


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Contact info

IE School of Human Sciences and Technology

Calle de María de Molina, 11-13-15
28006 Madrid
Spain

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