Master in Market Research & Consumer BehaviorIE School of Human Sciences and Technology
Master in Market Research & Consumer Behavior
The Master in Market Research & Consumer Behavior trains professionals to uncover and understand consumer behavior. Students will gain a holistic understanding of consumer psychology, consumer research, and the business of marketing in order to drive product, marketing, and strategy decisions. Through hands-on projects and interactive classes in a global, future-forward setting, students will be prepared to work at any organization or business, guiding the strategies and actionable plans that address today's market needs while anticipating tomorrow's.
Careers in this area involve working for research agencies or marketing departments, studying, and gaining insights into the behaviors, needs, preferences, and attitudes of a company’s current and potential customers.
IE School of Human Sciences and Technology
IE is an innovative education that makes an impact. We prepare students for the working world of today and the world of tomorrow, providing them with the relevant knowledge and skills they need to succeed. IE offers a technology-based learning...
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