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MSc Brand and Marketing Management

ICN Business School
2 semesters
Master's degree
On campus
Berlin
English
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About this program

MSc Brand and Marketing Management

Meets the needs of companies seeking new and innovative ideas. Combines the theoretical and creative aspects of marketing and branding. Students apply the conceptual framework to real-life projects with the help of professionals from the world of business.

For a marketing professional in a multicultural company, this is a truly unique personal and professional experience.

The multidisciplinary approach is the ARTEM alliance’s key strength, especially in an international context, and one that helps students move beyond the traditionally discipline-based management framework.

Admission requirements

  • 4-year higher-education degree (BAC+4) or Master’s
  • 3-year higher-education degree (BAC+3) with extensive work experience in these fields
  • Selection based on an application form and interview

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Program content

Here is an overview of the modules :

  • Brand performance
  • Visual and verbal communication and identity
  • Event planning and sponsorship
  • Luxury and fashion brands
  • Startup development for Innovative Brands
  • Sustainable brands and ethics

Program delivery

The duration of this program is 2 semesters (1 year including an internship of at least 5 months) - school/work alternation rythm: 3 days / 3 days.

Tuition

The cost of tuition for this program is: 8,950 €

Qualification

Objectives

Once they have completed the course, MSc in Marketing and Brand Management graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions.

Career paths

This program prepares students to take on the following international roles in BtoC or BtoB markets:

  • Global Brand Manager
  • Product Manager
  • Marketing Manager
  • Brand & Marketing Consultant/Analyst

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Want to know more about this program, MSc Brand and Marketing Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

ICN Business School

ICN Business School was first established in Nancy in 1905 and is now one of France’s foremost Schools of Management. It is a member of the Conference of Graduate Schools and ICN is Triple Accredited: EQUIS AMBA and AACSB are...


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Why study at ICN Business School

  • ICN has the triple crown of international accreditations with EQUIS, AMBA and AACSB. It belongs to the top 1% of Business Schools worldwide
  • ICN is part of the ARTEM Alliance- a partnership that promotes interdisciplinarity, creativity and innovation to train a new generation of creators and decision-makers
  • 120 partner universities worldwide, 2 campuses in France, 900 international students and 60 visiting professors welcomed each year

Reviews

Average rating 5

Based on 4 reviews.

Yann S
It was an amazing experience !
Matthieu
I studied at ICN Berlin last year and I have only good memories. It was my first experience abroad and I’m happy that I did this because what I learned during this trip and the time at ICN was very inspiring! Berlin is a fantastic place to study. The cultural diversity impressed me a lot- I love Berlin for its openness! The program was comple...
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Hannah
Studying at the ICN Berlin is a great learning experience. Theory and practice are in balance which helped me to prepare for my career in the marketing field. The professors and staff are friendly and supported me at all times. Besides, the Campus is located in an excellent neighbourhood.

Contact info

ICN Business School

86 rue du Sergent Blandan
54003 Nancy Grand Est
France

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www.icn-artem.com


Message the school

Want to know more about MSc Brand and Marketing Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(5.0)
Based on 4 reviews.