Social Media Marketing
Learn how to lead your target group through your conversion funnel by creating interactions and engagement in your social media channels.
Drive growth and create value using social media
Explore and practice the techniques driving growth and value in your business using social media channels and content strategies. Navigate social contexts locally and globally and explore platforms, technologies, and trends.
Guided by professional speakers and facilitators, you will get hands-on working with real business cases.
By the time you finish this course, you should have acquired knowledge, skills and competence that you’ll be able to use right away in your work or add to your resume.
You should have a better understanding of emerging ecosystems and changes in consumer behaviors on different platforms. You should have a clearer picture of the legal and ethical aspects of social media. You should also be familiar with the current platforms, technologies, and trends.
You should be able to identify and differentiate platforms, technologies and trends to adapt your social media presence to different target groups. You should also know how to work with different target groups to build engaged communities. In addition, you should be able to integrate social media into existing communication platforms and campaigns.
You should dominate the techniques driving growth and value in your business using social media channels and content strategies. You will have at your disposal the tools and techniques to plan and produce content for different stages of your content funnel and for different target groups.
About this institute
Hyper Island is more than a global learning provider. It’s also a rich community of students, former students (alumni), external collaborators and lifelong learning experts. We all come together to create positive change – that is beneficial not just to...
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