Master’s in International Marketing
Hult International Business School
About this program
Master’s in International Marketing
Stand out in a competitive global marketplace with Hult’s one-year MIM that equips you with the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.
Learn international marketing by doing it
Understand the importance of the customer journey in today's fragmented media landscape. Learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Gain a solid foundation of marketing analytic skills and learn to develop key metrics for a successful strategy as you take part in real-world business challenges that are integrated into your entire program.
Graduate ready to do
We have identified the skills employers are looking for globally and built the teaching of these professional and technical skills into your program, so you are ready to take on your next challenge after graduation.
Double your value with a Dual Degree
Why get one degree when you can get two? Double your chances in the global job market with a Dual Degree from Hult, which sees you earn two triple-accredited degrees in as little as 18 months. Add a second specialized master’s to your first degree with just six months of additional full-time study.
Get global experience
Choose one home campus for your core program and travel to others for electives with Global Campus Rotation. Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network. You can study your MIM core program in Boston or London.
Admission requirements
How to apply
If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset. Priority is given to those who apply by the applications deadline.
Entry requirements
- Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
- Proficiency in English (TOEFL/IELTS/PTE)
- Successful application process
Apply now, and one of our enrollment advisors will be in touch to support you through the process.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
Learn moreProgram content
All our master’s programs follow the same structure, which enables intensive skills development and continuous practical application during the core modules, followed by a wide range of elective options. You'll study three core modules, each with an integrated business challenge, at your home campus, before taking electives at other Hult campuses of your choice.
Core program & electives
Module 1 – Foundations: Immerse yourself in the world of a global marketing professional. Nail the essential foundational skills, from consumer behavior to data, finance, and communication.
Module 2 – Markets: Now you've got the basics covered, it's time to take it up a gear. Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.
Module 3 – Growth: Boost your marketing acumen with product development and sales strategies before applying everything you've learned in your final Business Challenge.
Design your own degree: On completion of your core program, you'll tailor your degree to your individual interests and goals with electives. Choose from a wide range of elective courses or specialize in a certain discipline with predefined specialization modules.
Scholarships & funding
We recognize that college is one of the biggest decisions you will make, and we believe in rewarding the talents and achievements of ambitious students. All incoming students can apply for a range of merit-based scholarships or need-based awards that reward your achievements and potential both inside and outside of the classroom.
You can apply for scholarships as part of your online application at hult.edu/apply. Once you start your application, one of our enrollment advisors will be in touch to support you through the process.
Tuition
Your master's degree is an important investment and we will work closely with you during the application process to find the best options to fund your program. With an intensive one-year program, you’ll start reaping the benefits of your degree quickly, resulting in an early return on your investment.
Tuition Fee for 2024-25
- Boston: $56,700
- London: £45,300
Qualification
Upon completion of this program, graduates will be awarded a Master of Science degree.
Hult is recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).
Continuing studies
Lifelong learning by doing
Change never stops, and neither should your learning. You’ll need to continually refresh your knowledge, skills, and qualifications throughout your career. Whether your goals change or your industry does, our lifelong learning options enable you to stay up to date and relevant—always.
One elective a year, on us
Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. After you graduate, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge.
Career paths
A master's degree from Hult could take you to many places and on many different career paths. These career outcomes showcase the impressive success of our Class of 2022 graduates, just three months post graduation.
- 100% of Hult master's graduates changed country, industry, or function
- 94% of Hult master's graduates were employed after 6 months
- 72% of international Hult master's graduates at US campuses gained employment in the US
- 66% increase in pre-master's salary 3 years after graduation, Financial Times, Masters in Management Ranking, 2022
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About this institute

A Business School For Those Made to Do
At Hult, we believe that education is about so much more than a degree. It’s about transformation. Students want skills that will transform their lives. Employers want graduates that will transform their businesses. Society wants businesses that will transform the...
Why study at Hult International Business School
Business is about getting things done, not just theory. At Hult, this belief goes far beyond an educational philosophy;it is the guiding force behind every program we provide, every course we create, every class we run. It’s our mission to be the world’s most relevant business school.
We flip the traditional approach to education by using learning-by-doing experiences to transform students into job-ready candidates from the moment they graduate. So that they have the applicable knowledge, practical skills, and effective mindsets to add value to employers from day one on the job—and the confidence to keep learning and adapting throughout their career.
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Hult International Business School
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I came to Hult (SF) looking for not only a good and practical marketing master, but also a truly international classroom and a school that would help me develop my leadership, networking and other important personal skills. I was not disappointed. Hult provided me with plenty of opportunities for personal development; there were skills classes, ...