MSc in Entrepreneurship and Global Marketing (MScEGM)
Hong Kong Baptist University / HKBU
About this program
MSc in Entrepreneurship and Global Marketing (MScEGM)
The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.
The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.
Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).
The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.
International Exposure
By spending the first study term in Hong Kong and the second term in France, students can experience firsthand the east and the west in one single year through global exposure.
World Class Learning Experience
A unique international cooperative opportunity for students to experience high quality learning and teaching that utilises the strengths of two research-led business schools, which offer internationally recognised business and management programmes.
Double Degree
Hong Kong's first double degree in Entrepreneurship and Global Marketing, leading to two master degrees to be awarded by Hong Kong Baptist University and Grenoble École de Management.
Opportunity to Work in Hong Kong
Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation, no matter if they have secured an offer of employment or not.
Admission requirements
Bachelor’s Degree
Applicant should have a bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits, in any discipline from a recognised university or comparable institution.
English Language Requirements
Fluency in English, either proof of English Medium of Instruction of the bachelor’s degree obtained or one of the following English test score (English test scores must be submitted to HKBU by the end of May).
International English Language Testing System Academic (IELTS)
6.5 with a minimum of 6.0 in all components (Listening, Reading, Writing and Speaking)
The Test of English as a Foreign Language (TOEFL)
Internet-based (IBT): 90 (minimum score of 21 in all bands)
Cambridge Proficiency Exam (CPE)
A, B or C
Pearson Test of English (PTE)
63 (minimum)
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Learn moreProgram content
The programme has 33 Hong Kong Baptist University units of taught courses. The business project (or academic dissertation) accounts for 15 Hong Kong Baptist University units. Requirements of the programme are as follows:
January Semester (18 units) [at HKBU]
- MKTG 7010 Startup Creation Process and Entrepreneurial Ecosystem (3 units)
- MKTG 7020 Entrepreneurship and Business Opportunities (3 units)
- MKTG 7030 New Venture Business Planning, Small and Family Business (3 units)
- MKTG 7040 Accounting and Finance for Entrepreneurs (3 units)
- MKTG 7050 Strategic Management (1.5 units)
- MKTG 7060 Marketing Planning (1.5 units)
- MKTG 7110 Socially Responsible Entrepreneurship in an International Context (3 units)
September Semester (15 units) [at HKBU or GEM – upon approval]
- MKTG 7070 Advanced Effective Sales, Negotiation & Intercultural Communication (3 units)
- MKTG 7080 Corporate Entrepreneurship and Business Development (3 units)
- MKTG 7090 Leadership and Team Building for Entrepreneurs (3 units)
- MKTG 7100 Digital Marketing Strategy (3 units)
- MKTG 7120 Global Marketing (3 units)
Dissertation Period
- MKTG 7130 Business Project / Academic Dissertation (15 units)
Business Project; or
The student will be required to complete a BP of approximately 20,000 words in length. To successfully complete the BP, the student is required to develop a new business start-up proposal, including Market, Product and Benchmark Analysis, and provide a roadmap and action plan to assist during the decision-making process for the development and introduction to the market of this new business.
The BP should be the culmination of the students' postgraduate programme. This is their opportunity to apply the knowledge acquired during the course of their programme to a specific business problem in their field.
Academic Dissertation
This course requires the student to research a topic appropriate to the field of entrepreneurship and global marketing. The dissertation should involve engagement with theoretical concepts and practical application to entrepreneurship and/or global marketing issue.
Scholarships & funding
Scholarships
General Scholarships
International Postgraduate Scholarships
All eligible international applicants will be automatically considered for the International Postgraduate Scholarship based on their all-round record and interview performance. Recipients will receive a full tuition waiver and a living allowance of HK$100,000 (approx. US$12,820).
Admission Scholarship
Scholarships of HK$25,000 to HK$50,000 will be granted to new entrants with a GMAT score at 650 or above. Scholarships of HK$10,000 to HK$50,000 will be granted to new entrants with a business plan of high potential.
Academic Excellence Award
HK$10,000 with academic excellence upon completing the programme for top 3 students.
Lifelong Learning Award
Degree graduates and Associate Degree graduates from HKBU, HKBU-CIE, HKBU-SCE and BNU-HKBU-UIC are entitled to this Lifelong Learning Award of HK$10,000 if they are admitted to the MScEGM programme.
Entrepreneurship Scholarships
Seed Funding Support for Start-Ups Projects
At the end of the programme, students will have the chance to pitch their business ideas to investors and might receive Venture Capital Funding to found their own companies. Up to HKD 1 million will be awarded for potential start-up business projects.
Successful Start-up Award
HK$50,000 for a student who starts up a business by the end of the Programme^
Financial Support from the Angel Funds
Seed funding support is available for qualified start-up projects.
# The Scholarships may be offered subject to availability.
^ The scholarship nominations are subject to final scrutiny by and approval of the Programme Panel.
The above information is for reference only and is subject to change without prior notice. Hong Kong Baptist University reserves the right of final decision and interpretation in the case of any dispute.
Program delivery
This is a 15-month full-time taught postgraduate programme. For double degree, students study in Hong Kong for semester 1 and in France for semester 2. For single degree, students may opt to study the whole programme in Hong Kong and graduate with a single Master's degree, awarded by HKBU.
Tuition
Tuition Fee: HK $268,000* in two installments.
*Subject to University's approval
Note: this is the fee for both double degree or single degree pathways.
Qualification
Double Degree
The Master of Science in Entrepreneurship and Global Marketing double degree will be granted to students who have completed and passed all the 12 required core courses and the Business Project with a total of 48 HKBU units, and have met the requirements of both HKBU (including a minimum cumulative GPA of 2.5) and GEM in their respective semesters.
Single Degree
The Master of Science in Entrepreneurship and Global Marketing single degree will be granted to students who have completed and passed all the 12 required core courses and the Business Project with a total of 48 HKBU units, and have met the requirements of HKBU (including a minimum cumulative GPA of 2.5).
Career paths
The programme is designed for students who seek graduate education to advance into managerial and leadership roles or to start an entrepreneurial career.
In addition to starting a new business, the MSc in Entrepreneurship and Global Marketing also aims to prepare students for careers as Project Managers, Business Developers, R&D Managers, and any managers operating in e-business and high-tech industries.
Career Opportunities
The programme is designed for students who seek graduate education to advance into managerial and leadership roles or to start an entrepreneurial career. We generally wish to prepare students for careers as:
- Global Brand Manager
- Global Sales and Marketing Manager
- Global Strategic Marketing Manager
- Entrepreneurs
- Project Managers
- Research and Development (R&D) Managers
- Any managerial position in e-business and high-tech industries
- Global Customer Service Manager
- Global Digital Marketing Manager
- Global MarCom Manager
- Successors to family-owned businesses
- Business Developers
- Business-to-Business (B to B) Product Managers
Opportunity to Work in Hong Kong
According to the HK immigration guidelines (Immigration Arrangement for Non-local Graduates “IANG”), non-local graduates of the programme may apply to stay and work in Hong Kong for 12 months after obtaining bachelor/master qualified degree.
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About this institute
Hong Kong Baptist University / HKBU
Since 1956, Hong Kong Baptist University (HKBU), School of Business has provided innovative business education to students from across the globe. HKBU School of Business has achieved recognition from the three largest and most influential business school accreditation associations. The...
Why study at Hong Kong Baptist University / HKBU
A few reasons to study at HKBU School of Business:
- HKBU School of Business is based in one of world’s most important financial centres and is strategically located to effectively address major global trade and business developments.
- Along with the HKBU mission focusing on Whole Person Development, the School focuses on holistic business education. Students are equipped with employable skills, because of which graduates are highly regarded by employers.
- There are many programmes for students to choose from, including a BBA programme and 14 postgraduate programmes, ranging from master’s level to PhD.
HKBU School of Business is recognised worldwide as:
- The only business school in Hong Kong and among the 1% of schools worldwide to be accredited by AACSB, AMBA and EQUIS.
- The longest-established publicly funded business school in Hong Kong, established in 1956 and having an alumni network of over 20,000.
- A Top 25 Asia-Pacific Business School (Financial Times in 2018).
- A Top 15 Young University in Asia (QS World University Rankings for the last five years).
- HKBU ranked 60th in the world (Times Higher Education World University Impact Rankings in 2019).
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Hong Kong Baptist University / HKBU
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I'm a graduate of MScEGM. Happy to know that there is more flexibility now on study locations and on single/double degree. Thinking back the 1 year study. It was a gap year for me to ride on student status and test out my business idea. I will recommend it to all visionary business leaders aiming to realize an entrepreneurial dream.