International Business Management (B.A.)

Hochschule Fresenius - University of Applied Sciences
Program overview
6 semesters
Full time
Bachelor's degree

Start dates


About this program

International Business Management (B.A.)

Would you like to work all over the world? Do you want to feel confident on the international stage and be a global citizen? Many companies need experts who are comfortable working in English in multicultural teams and are familiar with the particularities of other countries and cultural groups.

Our Bachelor’s study program in International Business Management (B.A.) will prepare you for a successful start to your career in a global world. All modules are taught in English to ensure that graduates are fully equipped to work for international companies based both in Germany and in other countries. In addition to the basic principles of business and economics, the program has a particular focus on intercultural management and digital transformation.

Admission requirements

Students interested in joining a Bachelor’s program at Hochschule Fresenius must be able to prove that they fulfil the following admission requirements:

  • General university entrance qualification OR
  • Advanced technical certificate OR
  • Subject-linked university entrance qualification OR
  • Mastercraftsman certificate

Please visit the institute's website for further information.

Does this course require proof of English proficiency?

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Program content

Business Administration, Economics and Law

  • International Business, Bookkeeping and Cost Accounting
  • Financing and Investment Appraisal
  • Financial accounting
  • Microeconomics and Macroeconomics
  • Global Supply Chain Management and Logistics
  • Mathematics and Statistics

Managing International Business

  • International Human Resources and Diversity Management
  • Digital Transformation and Change Management
  • International Business Ethics and Sustainability
  • Management Game / Entrepreneurial Knowledge and Business Plan
  • Marketing, Social Media Marketing and E-Commerce
  • Consumer Behavior and Market Research

Skills, Practical Experience and Intercultural Competence

  • Business English, Mandarin for Beginners
  • Academic Writing, Self and Time Management, Presentation Techniques
  • International and Intercultural Management
  • Strategic Networking and Personal Branding
  • Digital Project Management and Practical Project
  • Case Study, Internship


International Management (Shanghai)

In this focus you will deal with management functions and strategies within international companies and organizations. You will also deal with international business relations.

International Market, Consumer, and Media Psychology (Shanghai)

If you choose this focus, you will learn about different market research approaches and methods. You will also deal with consumer behavior and media use from a psychological point of view.

International Marketing Management (New York)

As part of this focus, strategic as well as applied marketing management are on the program. You will also learn to implement and analyze internationally oriented marketing strategies.

International Finance and Accounting (New York)

The focus of International Finance and Accounting is on strategic, international accounting. You will also deal with global financial flows and the international financial sector.

International Human Resource Management (New York)

From employer branding to recruitment to personnel development - as part of this focus you will deal intensively with various areas and tasks of human resource management - with a special focus on internationally active companies.

International Organizational Psychology and Consulting (Sydney)

If you choose the major in International Organizational Psychology, deal with the field of industrial psychology. Among other things, you will be taught various consulting and coaching concepts and methods.

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


€ 950 per month + € 70 fee for non-EU applicants


ECTS credits : 180

Career paths

Graduates of the Bachelor+s study program in International Business Management (B.A.) at Hochschule Fresenius have a wide range of job prospects with global companies, both at home and abroad. Potential industries and roles include:

  • Management consulting
  • Business development
  • Accounting
  • Financial auditing
  • Project management
  • HR management
  • Marketing
  • Market research

As a graduate, you will be able to fill positions with responsibility in these areas immediately after completing your studies. Especially the leadership of intercultural teams is a suitable field of work.

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About this institute

Hochschule Fresenius - University of Applied Sciences

Hochschule Fresenius, University of Applied Sciences is one of the oldest private universities in Germany. It is state-recognized and has an academic and educational tradition stretching back about 170 years. Its English-taught programs attract international students and offer globally-oriented students...

Read more about this school

Why study at Hochschule Fresenius - University of Applied Sciences

We are one of Germany’s largest private Universities of Applied Sciences, offering quality and state-recognized education to more than 17,000 students at ten campuses all over Germany.

Being founded in 1848, we aim to keep our tradition and at the same time offer innovation study concept with a close practical interlocking.

Contact info

Hochschule Fresenius - University of Applied Sciences

Hochschule Fresenius für Wirtschaft und Medien GmbH ∙ Im MediaPark 4c ∙ 50670 Köln, Germany
50670 Cologne
United States of America (USA)

Phone no: +49221 97319955

Message the school

Want to know more about International Business Management (B.A.)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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