Fashion & Design Management (B.A.)Hochschule Fresenius - University of Applied Sciences
About this program
Fashion & Design Management (B.A.)
Fashion and design may feed on creativity and passion, but they also require product knowledge and an understanding of economic processes. The AMD study program in Fashion & Design Management (B.A.) combines extensive product know-how with the basic principles of business.
If you want to study Fashion & Design Management (B.A.) at the AMD Akademie Mode & Design, you have to fulfill the following admission requirements:
- University entrance qualification for Germany (“Hochschulzugangsberechtigung”)
- Passing the AMD selection process
- English language skills at Level B2 of the Common European Framework of Reference, or equivalent
Does this course require proof of English proficiency?
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Semesters 1 - 3
- Basics of Business Studies
- Visual Communication I + Ii
- Management Basics / Basics of Financial Management
- Marketing & Product Competence I + Ii
- Design Principles in Fashion Design
- Cultural History of Design I Iii
- Basics of Sustainability
- Statistical Methods
- Material Competence in Fashion I + Ii
- Digital Product Development
- Innovation & Digital Transformation
Semesters 3 - 6
- Interdisciplinary Workshops
Semesters 5 - 6
- Digitalization & Society
- Fashion Manufacturing I + Ii
- Fashion Theory I + Ii
- Marketing in Global Markets
- Business Models in the Fashion Industry
- Social Skills
- Scientific Methodology
- Bachelor‘s Degree
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
- Tuition for this degree is 750€ (extra 70€ fee for non-EU students)
The study program in Fashion & Design Management (B.A.) creates wide-ranging job prospects in management and marketing for the international fashion, lifestyle, and consumer goods industry. Graduates’ skills set them on course for high-responsibility roles in the clothing, wholesale, and retail sectors.
If you decide to work in product management, you will be responsible for planning, developing, creating, and presenting products, ranges, and collections. Purchasing involves planning and managing the compilation of ranges and collections aimed at specific target groups or trends. You will also have the skills to take on roles in customer relationship management or sourcing, which focuses on purchasing products and materials.
If your interests lie in marketing and brand management, you will be responsible for holistic brand identities and developing positioning strategies and communication concepts. In sales and merchandising, you will coordinate various sales channels – for example, omnichannel retail management or e-commerce management – and control how brands are presented at the point of sale. Other attractive occupations include sustainability consulting, communication, and reporting.
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About this institute
Hochschule Fresenius - University of Applied Sciences
Hochschule Fresenius, University of Applied Sciences is one of the oldest private universities in Germany. It is state-recognized and has an academic and educational tradition stretching back about 170 years. Its English-taught programs attract international students and offer globally-oriented students...
Why study at Hochschule Fresenius - University of Applied Sciences
We are one of Germany’s largest private Universities of Applied Sciences, offering quality and state-recognized education to more than 17,000 students at ten campuses all over Germany.
Being founded in 1848, we aim to keep our tradition and at the same time offer innovation study concept with a close practical interlocking.
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