7 semesters
Full time
Bachelor's degree
On campus
Inquire for more information

About this program

Fashion & Design Management (B.A.)

Fashion and design may feed on creativity and passion, but they also require product knowledge and an understanding of economic processes. The AMD study program in Fashion & Design Management (B.A.) combines extensive product know-how with the basic principles of business.

Admission requirements

If you want to study Fashion & Design Management (B.A.) at the AMD Akademie Mode & Design, you have to fulfill the following admission requirements:

  • University entrance qualification for Germany (“Hochschulzugangsberechtigung”) 
  • Passing the AMD selection process 
  • English language skills at Level B2 of the Common European Framework of Reference, or equivalent

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Learn more Advertisement

Program content

Semesters 1 - 3

  • Basics of Business Studies
  • Visual Communication I + Ii
  • Management Basics / Basics of Financial Management
  • Marketing & Product Competence I + Ii
  • Design Principles in Fashion Design
  • Cultural History of Design I Iii
  • Basics of Sustainability
  • Statistical Methods
  • Material Competence in Fashion I + Ii
  • Digital Product Development
  • Innovation & Digital Transformation

Semesters 3 - 6

  • Interdisciplinary Workshops

Semester 4

  • Internship

Semesters 5 - 6

  • Digitalization & Society
  • Fashion Manufacturing I + Ii
  • Fashion Theory I + Ii
  • Marketing in Global Markets
  • Leadership
  • Business Models in the Fashion Industry

Semester 7

  • Social Skills
  • Scientific Methodology
  • Bachelor‘s Degree

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


  • Tuition for this degree is 750€ (extra 70€ fee for non-EU students)

Career paths

The study program in Fashion & Design Management (B.A.) creates wide-ranging job prospects in management and marketing for the international fashion, lifestyle, and consumer goods industry. Graduates’ skills set them on course for high-responsibility roles in the clothing, wholesale, and retail sectors. 

If you decide to work in product management, you will be responsible for planning, developing, creating, and presenting products, ranges, and collections. Purchasing involves planning and managing the compilation of ranges and collections aimed at specific target groups or trends. You will also have the skills to take on roles in customer relationship management or sourcing, which focuses on purchasing products and materials. 

If your interests lie in marketing and brand management, you will be responsible for holistic brand identities and developing positioning strategies and communication concepts. In sales and merchandising, you will coordinate various sales channels – for example, omnichannel retail management or e-commerce management – and control how brands are presented at the point of sale. Other attractive occupations include sustainability consulting, communication, and reporting. 

Message the school

Want to know more about this program, Fashion & Design Management (B.A.)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.
Nationality *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

About this institute

Hochschule Fresenius - University of Applied Sciences

Hochschule Fresenius, University of Applied Sciences is one of the oldest private universities in Germany. It is state-recognized and has an academic and educational tradition stretching back about 170 years. Its English-taught programs attract international students and offer globally-oriented students...

Read more about this school

Why study at Hochschule Fresenius - University of Applied Sciences

We are one of Germany’s largest private Universities of Applied Sciences, offering quality and state-recognized education to more than 17,000 students at ten campuses all over Germany.

Being founded in 1848, we aim to keep our tradition and at the same time offer innovation study concept with a close practical interlocking.

Contact info

Hochschule Fresenius - University of Applied Sciences

Hochschule Fresenius für Wirtschaft und Medien GmbH ∙ Im MediaPark 4c ∙ 50670 Köln, Germany
50670 Cologne
United States of America (USA)

Phone no: +49221 97319955

Message the school

Want to know more about Fashion & Design Management (B.A.)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!