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Program overview
2 years
Full time/part time
Master's degree
8,040 EUR
Start dates
Berlin
8,040 EUR
Enquire for start dates

Cologne
8,040 EUR
Enquire for start dates

Program description

M.A. Public Relations and Digital Marketing

HMKW’s latest Master’s program M.A. Public Relations and Digital Marketing enables you to work professionally in a broad range of both classic and new communication fields, of which digital communication channels emerge through the ongoing process of digital transformation. The study program prepares you for the pr and marketing vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

General modules

  • Media Asset Management
  • Intercultural Leadership Techniques
  • Law and The Media
  • Media Psychology
  • Converging Technological Trends
  • Media Production
  • Business English

Subject-specific modules

Methodology subjects

  • Market Research
  • Consumer Behavior
  • Decision Making and Behavioral Finance
  • et al.

Subjects on Public Relations

  • PR Theories & Models
  • Strategic Communication
  • PR Labs about guerilla campaigning and viral communication
  • et al.

Subjects on Digital Marketing

  • Online Marketing Communication
  • Classical Marketing Communication
  • et al.

Admission requirements

good or very good undergraduate degree in communication, media or marketing study programs


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Qualification

Upon completion of this program, graduates will receive a Master of Arts International Marketing and Media Management.

Continuing studies

Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies

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Want to know more about this program, M.A. Public Relations and Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

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Bachelor Programs

HMKW is a private, state-approved university of applied sciences with three locations across Germany: Berlin, Cologne, Frankfurt/Main. State-approved by the Berliner Senatsverwaltung (Federal Senate Administration of Berlin) Institutionally accredited by the German Wissenschaftsrat (Federal Science Council) All study programs are...


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Why study at HMKW University of Applied Sciences for Media, Communication and Management

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

HMKW University of Applied Sciences for Media, Communication and Management

Ackerstraße 76
13355 Berlin
Germany

 Show phone number
www.hmkw.de


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Want to know more about M.A. Public Relations and Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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