Want to receive regular updates on study abroad programs? Sign up to our newsletter here!
M.A. Public Relations and Digital MarketingHMKW University of Applied Sciences for Media, Communication and Management
M.A. Public Relations and Digital Marketing
HMKW’s latest Master’s program M.A. Public Relations and Digital Marketing enables you to work professionally in a broad range of both classic and new communication fields, of which digital communication channels emerge through the ongoing process of digital transformation. The study program prepares you for the pr and marketing vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
- Media Asset Management
- Intercultural Leadership Techniques
- Law and The Media
- Media Psychology
- Converging Technological Trends
- Media Production
- Business English
- Market Research
- Consumer Behavior
- Decision Making and Behavioral Finance
- et al.
Subjects on Public Relations
- PR Theories & Models
- Strategic Communication
- PR Labs about guerilla campaigning and viral communication
- et al.
Subjects on Digital Marketing
- Online Marketing Communication
- Classical Marketing Communication
- et al.
good or very good undergraduate degree in communication, media or marketing study programs
Does this course require proof of English proficiency?
The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!Learn more
Upon completion of this program, graduates will receive a Master of Arts International Marketing and Media Management.
Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies
About this institute
HMKW is a private, state-approved university of applied sciences with three locations across Germany: Berlin, Cologne, Frankfurt/Main. State-approved by the Berliner Senatsverwaltung (Federal Senate Administration of Berlin) Institutionally accredited by the German Wissenschaftsrat (Federal Science Council) All study programs are...
Why study at HMKW University of Applied Sciences for Media, Communication and Management
Germany ranked #1 study abroad country
Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!
Want to know more about M.A. Public Relations and Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.
Be the first to write a review!
Career test - find your perfect career
Take our free career test that will match you with programs and careers based on your interests and personality.
You may also like...