M.A. Public Relations and Digital Marketing
HMKW University of Applied Sciences for Media, Communication and Management
About this program
M.A. Public Relations and Digital Marketing
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies
Admission requirements
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Very good degree in one of the areas mentioned (university or university of applied sciences)
- plus internal assessment process
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Learn moreTuition
The tuition fee for this program is €850 per month.
There is an admission fee of €1000. This fee only needs to be paid once.
The following applicants are exempt from this admission fee:
- EU citizens with a valid residential address in the EU,
- Citizens of Schengen countries with a valid residential address in a Schengen country,
- All applicants who have a residence permit for Germany for at least 2 years at the time of signing the contract.
Qualification
M.A. Public Relations and Digital Marketing
Message the school
About this institute
HMKW University of Applied Sciences for Media, Communication and Management
HMKW is a private, state-approved university of applied sciences with three locations across Germany: Berlin, Cologne, Frankfurt/Main. State-approved by the Berliner Senatsverwaltung (Federal Senate Administration of Berlin) Institutionally accredited by the German Wissenschaftsrat (Federal Science Council) All study programs are...
Why study at HMKW University of Applied Sciences for Media, Communication and Management
At HMKW, we place great emphasis on work experience and practical experience to prepare graduates for successful careers. In our teaching, we combine a solid academic education with various real-life projects. We cooperate with various institutions and business partners in industry to complement the academic curriculum with real tasks and projects. Regular project weeks with renowned partners such as Sony, Deutsche Welle or ZDF are part of this strategy. Work by our students can be seen online, on TV and heard on the radio.
Our lectures will provide you with both theoretical knowledge and practical skills. When graduating from HMKW, you will have gained a large range of competencies, giving you a definite advantage in the job market.
Contact info
HMKW University of Applied Sciences for Media, Communication and Management
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