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M.A. International Marketing and Media Management

HMKW University of Applied Sciences for Media, Communication and Management
Program overview
2 years
Full time/part time
Master's degree
8,040 EUR
Start dates
Berlin
8,040 EUR
October 2020

Berlin
8,040 EUR
April 2021

Cologne
8,040 EUR
October 2020

Frankfurt
8,040 EUR
October 2020

Program description

M.A. International Marketing and Media Management

In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in the social sciences or general management can specialize in marketing and media management. Learners will improve their knowledge of both quantitative and qualitative methodologies.

The program covers topics such as marketing communication, price and sales management, marketing communication, media management and economics, consumer behavior, applied market research, digital transformation and emerging media markets.

Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager.

Admission requirements

This course is suitable for graduates of general or specialized management and communication studies programs.

The following requirements apply:

  • A good or very good degree in general business administration, a specialized area of business administration or in communication a studies program (university or university of applied sciences), or
  • a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
  • plus internal assessment process

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Tuition fees

This course costs 8,040 Euro per year.

Qualification

Master of Arts (M.A.)

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About this institute

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Bachelor Programs

HMKW is a private, state-approved university of applied sciences with three locations across Germany: Berlin, Cologne, Frankfurt/Main. State-approved by the Berliner Senatsverwaltung (Federal Senate Administration of Berlin) Institutionally accredited by the German Wissenschaftsrat (Federal Science Council) All study programs are...


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Why study at HMKW University of Applied Sciences for Media, Communication and Management

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

HMKW University of Applied Sciences for Media, Communication and Management

Ackerstraße 76
13355 Berlin
Germany

 Show phone number
www.hmkw.de


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Want to know more about M.A. International Marketing and Media Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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