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Associate in Applied Science (AAS) in Business Administration (eMarketing)

Harper College
4 semesters
Associate's degree
Scholarships available
On campus
Palatine
English
Inquire for more information
Harper College

Program description

Associate in Applied Science (AAS) in Business Administration (eMarketing)

This 61 credit-hour program is designed to assist students in a wide variety of business occupations. The curriculum is structured to meet the needs of individuals interested in gaining or improving business knowledge and management skills. The program develops abilities that will help organize, coordinate and evaluate the functions of a marketing department or branch of an organization in either an industrial or administrative management capacity. This degree also provides the fundamental management skills needed by the successful owner-manager of a business.

Admission requirements

For more information about admission requirements for this program, please visit the college's website.


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Program content

First Semester:

  • Composition
  • Business Math or Math Competency
  • Entrepreneurship
  • Strategic Communication for a Digital World
  • Introduction to Psychology

Second Semester:

  • Introduction to Financial Accounting
  • Computer and Digital Literacy or
  • Introduction to Computer Information Systems
  • Humanities
  • Advertising
  • Principles of Marketing

Third Semester:

  • Introduction to Managerial Accounting
  • Introduction to Economics
  • Global Business
  • Principles of Management
  • Consumer Buying Behavior

Fourth Semester:

  • Business Law I
  • Introduction to Public Relations
  • Introduction to Finance
  • Internet Marketing
  • Internet Fundamentals

Scholarships & funding

For more information about scholarship options, please visit the college's website.

Qualification

Learning outcomes

  • Communicate persuasively and concisely, (orally, in writing, and presentation), using the language of business.
  • Evaluate major business functions and related technologies domestically and globally.
  • Explain and use quantitative tools in accounting, finance and economics.
  • Demonstrate soft skills: emotional intelligence, entrepreneurial mindset, leadership and teamwork.
  • Practice social consciousness and responsibility.
  • Explore a business career direction.
  • Use the internet to research marketing mix info to make business decisions.
  • Create marketing campaigns in various digital platforms with an emphasis on social media.
  • Examine analytics and metrics of digital marketing.

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About this institute

Harper College

Harper College

Harper College, one of the United States’ premier community colleges, is located in the northwest suburbs just 30 miles (48 km) northwest of Chicago, Illinois. Harper offers more than 50 fields of study and more than 450 popular general education...


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Contact info

Harper College

1200 West Algonquin Road
60067 Palatine Illinois
United States of America

 Show phone number
www.harpercollege.edu

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