MSc Marketing ManagementGrenoble Ecole de Management
Grenoble (France), Berlin
Program duration - 2 years:
1 academic year (on campus) + Final Management Project (can be completed remotely while working)
MSc Marketing Management
Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.
Why choose this program?
- Acquire the ability to make sound operational marketing decisions at a managerial level.
- Gain the skills and knowledge needed to support marketing activity in an international environment.
- Learn from experienced marketing professionals and academic experts alike.
- Network with top companies to explore new career opportunities.
- Earn your degree from a triple-accredited institution.
Bachelor-level undergraduate degree in any subject. Fluency in English
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This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills in 17 courses. Specific areas such as research, consumer behavior, and customer relationship management are also covered.
Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face. The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.
The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.
YEAR 1 - CAMPUS YEAR
Introduction & Integration Week
- Teambuilding event - meet your colleagues, find out how you will work
- Academic Writing and Presentation Skills
- Case-Based Group Learning
- Moodle e-learning platform
- Library and Computing Services
- Networking, Career and Alumni Associations
- Excel Skills Training & Examinations
Course Content Digital Marketing
- Fundamentals of Digital – strategy, planning & channels
- Digital Analytics
- Content Marketing
- Strategic Marketing and Planning
- Marketing Psychology and Consumer Behavior
- Brand Management and Product Development
- Managing Marketing
- Qualitative and Quantitative Market Research
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Project Management
Core Business Skills
- Corporate Finance
- Intercultural Management
- International Negotiations
- Integrative Case Study
*The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.
YEAR 2 -FINAL MANAGEMENT PROJECT
At the end of the one-academic-year full-time part of the program, each student will be required to complete a Final Management Project of approximately 15,000 words in length, under the guidance of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. To successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their chosen field of their study. This will be business oriented and coherent with the program's objectives. A student may choose to write their project on a topic grounded in their internship experience.
Integrative Marketing Case Study
Using an existing business, the Live Business Case will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.
The full cost of this course is €19,450 on the Grenoble campus. See overseas campus pages for local fees
Scholarships & funding
Scholarships and Financial Aid available
MSc Marketing Management (120 ECTS credits)
Examples of MSc Marketing Management Graduate Careers
- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager
Digital & Advertising
- Chief Digital Marketing Officer (CDMO)
- Social Media Manager
- Account Manager
- Content Manager
- Media Buyer
- Media Planner
- Market Researcher
- Research Executive
- Senior Researcher
Retailing, Logistics & Sales
- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager
Examples of MSc Marketing Management Graduate Internships
Coca Cola, Google, L’Oréal, PWC, Xerox Research Center Europe, Warner Home Video, Hewlett Packard, Schneider Electric SAS, Cartier International, Salomon, Adidas France, Amadeus SAS, Siemens Transmission & Distribution, Accor Hotels, Nike, P&G, Danone, Mondelez International, British American Tobacco
About this institute
About Grenoble Ecole de Management
Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employees learn and work every day to solve complex problems and overcome...
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