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MSc Business Development

Grenoble Ecole de Management
One academic year (on campus) + Final Management Project
Full time
Master's degree
Scholarships available

Program description

MSc Business Development

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

Admission requirements

Bachelor-level undergraduate degree in any subject. Fluency in English

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Program content

The first year of the Master is a full-time year in Grenoble. Students will be required to attend the program full-time for one academic year from September to June the following year. Upon successful completion of these modules, participants will begin their Final Management Project. Students normally work part- or full-time during this phase and can be based anywhere in the world.


Introduction Session Business Fundamentals

  • Leadership, Teambuilding and Managerial Creativity
  • Corporate Finance and Business Planning
  • Accounting
  • Research Methods for Managers
  • Mergers, Acquisitions and Restructuring
  • Strategic Management
  • International Negotiations
  • Budgeting and Controlling
  • Legal Environment of International Business
  • Managerial Economics

Business Development Specifics

  • New Venture Business Planning
  • Digital Transformatin in Business
  • International Marketing Management
  • Digital Marketing 1 : Insight into Digital
  • Digital Marketing 2 : IMC, Strategy & Digital Models
  • Market Research
  • Project Management
  • Entrepreneurship and Opportunities
  • Purchasing
  • Building Strategic Key Accounts
  • Consultancy Selling
  • Study Residency trip
  • Live Business Case
  • Project Proposal

*The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.


At the end of the one-academic-year full-time part of the program, each student will be required to complete a Final Management Project of approximately 15,000 words in length, under the guidance of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. To successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their chosen field of their study. This will be business oriented and coherent with the program's objectives. A student may choose to write their project on a topic grounded in their internship experience.


Program also includes:



Upcoming Study Trips:
Dubaï 2019 | Morocco 2020 | Czech Republic 2021


Tuition fees

The complete cost of this program is € 21,450 - International Study Trip included

Scholarships & funding

Scholarships and Financial Aid available.


MSc Business Development

(120 ECTS credits. Titre de niveau I Manager International, enregistré au Répertoire National des Certifications Professionnelles (RNCP) – Fiche 14524)

Continuing studies

Top Employers of our MSc Business Development Graduates

Adidas (Germany), Accenture (France), Aldi (UK), Altran (Brazil), Arjomary Wiggins (France), American Tobacco (Denmark), Atos Consulting (France), Bayer Bloomberg (UK), BMW (Germany), Bombardier (USA), Coca-Cola (France), Gaumont (France), General Electric (USA), General Electric (France), Google (Ireland), Hitachi (China), Henkel (Germany), Hewlett-Packard (France), IBM (Germany), InBev (Belgium), Infiniti (France), Lagardère (Singapore), Logica (France), Metro Cash&Carry (Germany), Michelin (France), Michelin (Sweden), Michelin (UK), Nissan (France), Orange (France), Pepsi-Cola (Saudi Arabia), PG (Switzerland), FG (Saudi Arabia), Pricewaterhouse Coopers (Russia), Rhodia (France), Samsung (France), Sanofi (France), SEB (France), Starbucks (France), SIT (Australia),
Toyota (China), United Nations Zalando (Germany)

Examples of MSc Business Development Graduate Positions


Business Developer
Account Manager
Account Executive
District Manager
Sales Manager
Area Sales Promoter
Sales Section Manager
Strategic Branding
Digital Strategy
Product Communication
International Marketing Manager
International Marketing Assistant

Business Development & Entrepreneurship

Business Analyst
Innovation and Management Consultant
Department Manager
Strategic and Enterprise and Business Planning
Delivery Manager
Marketing and Business Developer

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About this institute

Grenoble Ecole de Management

About Grenoble Ecole de Management

Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employees learn and work every day to solve complex problems and overcome...

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Contact info

Grenoble Ecole de Management

12 rue Pierre Sémard
38000 Grenoble

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