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MA Luxury Brand Management

Goldsmiths, University of London
Program overview
1-2 years
Full time/part time
Master's degree
Scholarships available
English
Start dates
London
17 January 2022

London
03 May 2022

Program description

MA Luxury Brand Management

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Admission requirements

You should have (or expect to be awarded) an undergraduate degree of at least Upper Second Class standard or equivalent. Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.

International qualifications

We accept a wide range of international qualifications. Find out more aboutthe qualifications we accept from around the world.

If English isnt your first language, you will need an IELTS score (orequivalent English language qualification) of6.5 with a 6.5 in writing and no element lower than 6.0to study this programme. If you need assistance with your English language, we offer a range ofcourses that can help prepare you for postgraduate-level study.

For more information about admission requirements, please visit the university website


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Program content

Compulsory Modules

  • Luxury Brands: Retail, Digital and Marketing
  • Luxury Brand Management
  • Intellectual Property, Trademarks and Brands
  • Dissertation

Option Modules

  • Consumer Behaviour
  • Psychology of Marketing and Advertising
  • Marketing Strategy
  • Project Management
  • Tourism in Asia
  • Cultural and Creative Tourism
  • Culture, Tourism and Regeneration
  • Museums and Galleries as Creative Entrepreneurs Communicating Culture
  • Interpretation, Education and Communication in the Art Museum
  • Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory
  • Entrepreneurial Modelling
  • Creative Social Media

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • Local students - full-time: £10870
  • Local students - part-time: £5435
  • International Students- full-time: £19660

Career opportunities

This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.

This sector covers a wide range of creative industries and the combination of compulsory and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

Contact school

Want to know more about this program, MA Luxury Brand Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Goldsmiths, University of London

With an academic legacy dating back to 1891, Goldsmiths has a rich heritage in the arts and creative disciplines and offers degrees in subjects from the humanities and social sciences to computing and law. Students at Goldsmiths are encouraged to...


Read more about this school

Why study at Goldsmiths, University of London

At Goldsmiths we're constantly exploring, questioning and reshaping the world. You can challenge yourself through our innovative degrees and world-leading academics that will inspire you to see the world differently.

At Goldsmiths you’ll change how you think and be inspired to develop fresh ideas and new approaches to your studies. We champion degrees that provoke thought and stretch the imagination. That’s why so many of our former students are leading the way in reshaping the sociocultural landscape on a global scale.

Contact info

Goldsmiths, University of London

8 Lewisham Way
SE14 6NW London
United Kingdom

 Show phone number
www.gold.ac.uk

Contact school

Want to know more about MA Luxury Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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