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BSc (Hons) Marketing

Goldsmiths, University of London
3 years
Full time
Bachelor's degree
Scholarships available
On campus
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About this program

BSc (Hons) Marketing

Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.

The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.

Wehave developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

What will you study?

  1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.
  2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.
  3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.
  4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmithshas a solid reputation and expertise.

Admission requirements

  • A-level:BBB
  • International Baccalaureate:33 points overall with Three HL subjects at 655
  • Access:Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific modules
  • Scottish qualifications:BBBBC (Higher) or BBC (Advanced Higher)
  • European Baccalaureate:75%

Additional requirements

Youshould normally have at least Grade B/Grade 6 in GCSE (or equivalent) in Mathematics, Economics or Statistics.

Language requirements

If English isnt your first language, you will need an IELTS score (orequivalent English language qualification) of6.0 with a 6.0 in writing and no element lower than 5.5to study this programme. If you need assistance with your English language, we offer a range ofcourses that can help prepare you for degree-level study.

For more information about admission requirements, please visit the university website

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Program content

Year 1 modules Module

  • Introduction to Marketing
  • Marketing Management
  • Perspectives from the Social Sciences
  • Foundations of Economics
  • Organisations and Organisational Strategies
  • Professional and Academic Skills in Marketing

Year 2 modules

  • Consumer Behaviour
  • Product Innovation and Management
  • Brand Management
  • Marketing Communications
  • Market Research and Consumer Insight

Year 2 option modules

  • History of Economic Ideas
  • Sociology of Culture and Communication
  • International Trade
  • Mathematics for Economics and Business

Year 3 compulsory modules

  • Digital Marketing and Social Media
  • Consumer Culture
  • Marketing Strategy
  • Coding for Marketers
  • Dissertation

Year 3 option modules

  • Public Economics
  • Art and Society
  • Embodiment and Experience
  • Mathematics for Economics and Business
  • Marketing Analytics

Consumer Culture

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


  • Tuition fee for local students is £9250
  • Tuition fee for International students is £17050

Career paths

The versatile nature of the degree means that its graduates would appeal to different sectors within the industry.

  • First, graduates from this degree can work in the marketing function of companies as a marketing manager, brand manager, advertising and promotion manager, marketing strategist, marketing analyst, sales manager, or a PR officer.
  • Second, given the strong market research focus of the degree, graduates can also work as a marketing auditor, and market researcher within: companies, market research agencies, and consultancies.
  • Third, BSc graduates have the potential to work in advertising and marketing agencies as creatives, account managers, media planners, art directors, sales promotion executives, and event organisers.

The interdisciplinary approach of this BSc will give students the chance to gain expertise in a complementary field (e.g., psychology) that will provide them with a competitive advantage in obtaining marketing-related jobs. The versatile nature of the degree will also give graduates the chance to find jobs in related departments within organisations (i.e., not only in marketing departments).

Finally, this programme provides the training and the knowledge-base for proceeding onto a masters and/or PhD degrees, in fields such as Marketing, Management, Economics, Psychology, Sociology, Media and Communications, and Cultural Studies.

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About this institute

Goldsmiths, University of London

With an academic legacy dating back to 1891, Goldsmiths has a rich heritage in the arts and creative disciplines and offers degrees in subjects from the humanities and social sciences to computing and law. Students at Goldsmiths are encouraged to...

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Why study at Goldsmiths, University of London

At Goldsmiths we're constantly exploring, questioning and reshaping the world. You can challenge yourself through our innovative degrees and world-leading academics that will inspire you to see the world differently.

At Goldsmiths you’ll change how you think and be inspired to develop fresh ideas and new approaches to your studies. We champion degrees that provoke thought and stretch the imagination. That’s why so many of our former students are leading the way in reshaping the sociocultural landscape on a global scale.

Contact info

Goldsmiths, University of London

8 Lewisham Way
SE14 6NW London
United Kingdom

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Message the school

Want to know more about BSc (Hons) Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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