About this program
BA (Hons) Promotional Media
Examine the rise of the promotional industries, and their relationship with media, both in the past and in contemporary society.
Today, native advertising, advertorials, and new online practices have blurred the boundary between promotional content, and factual or fictional content. This programme allows you to study developments from a uniquely theoretical and practical perspective, integrating creative and critical analytic thinking.
By bringing together theory and practice, this degree covers a broad spectrum of critical perspectives on promotional media and introduces a range of contemporary promotional media practices. It offers a solid basis of practical experience in promotions-based media production, and a critical understanding of the complex relationship between the media and promotional industries.
We provide an experience in which theory and practice elements inform each other to produce original and critical work, and teach independent learning skills for use in a rapidly changing industry.
Admission requirements
- A-level:BBB
- BTEC:DDM
- International Baccalaureate:33 points overall with Three HL subjects at 655
- Access:60 credits overall with 30 distinctions and distinctions/merits in a related subject
- Scottish qualifications:BBBBC (Higher) or BBC (Advanced Higher)
- European Baccalaureate:75%
Additional requirements
Youshould normally have at least Grade B/Grade 6 in GCSE (or equivalent) in Mathematics, Economics or Statistics.
Language requirements
If English isnt your first language, you will need an IELTS score (orequivalent English language qualification) of6.0 with a 6.0 in writing and no element lower than 5.5to study this programme. If you need assistance with your English language, we offer a range ofcourses that can help prepare you for degree-level study.
For more information about admission requirements, please visit the university website
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Program content
Year 1 Compulsory Modules
- Introduction to Promotional Media: Histories, Contexts, Theories
- Introduction to Marketing
- Writing For The Media
- Media Arts
- Culture and Cultural Studies
- Web Design
Year 2 Compulsory Modules
- The Promotional Industries: Convergence and The Digital
- Visual Storytelling
- Understanding Advertising
- Creative Collaborations
Year 3 Compulsory modules
- Visualising and Analysing Data
- Work Placement (Media)
- Final Project
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
- Tuition fee for local students is £9250
- Tuition fee for International students is £18100
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About this institute
Goldsmiths, University of London
With an academic legacy dating back to 1891, Goldsmiths has a rich heritage in the arts and creative disciplines and offers degrees in subjects from the humanities and social sciences to computing and law. Students at Goldsmiths are encouraged to...
Why study at Goldsmiths, University of London
At Goldsmiths we're constantly exploring, questioning and reshaping the world. You can challenge yourself through our innovative degrees and world-leading academics that will inspire you to see the world differently.
At Goldsmiths you’ll change how you think and be inspired to develop fresh ideas and new approaches to your studies. We champion degrees that provoke thought and stretch the imagination. That’s why so many of our former students are leading the way in reshaping the sociocultural landscape on a global scale.
Contact info
Goldsmiths, University of London
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