BA (Hons) Economics with Marketing

Goldsmiths, University of London
3 years
Full time
Bachelor's degree
Scholarships available
On campus
Inquire for more information

About this program

BA (Hons) Economics with Marketing

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.

Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.

Admission requirements

We accept the following qualifications:

  • A-level: ;BBB
  • BTEC: ;DDM
  • International Baccalaureate: ;33 points overall with Three HL subjects at 655
  • Access: ;Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject-specific
  • modules
  • Scottish qualifications: ;ABBBC (Higher) or ABC (Advanced Higher)
  • European Baccalaureate: ;75%
  • Irish Leaving Certificate: ;H2 H2 H2 H2
  • For more information about admission requirements, please visit the ;university ;website.

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Program content

Year 1

  • Introductory Economics
  • Economic Reasoning
  • Perspectives from the Social Sciences
  • Mathematics for Economics and Business
  • Introduction to Marketing
  • Marketing Management

Year 2

  • Intermediate Microeconomics
  • Intermediate Macroeconomics
  • Quantitative Economics
  • Applied Quantitative Economics
  • History of Economic Ideas
  • Economic History
  • Consumer Behaviour
  • Product Innovation and Management

Year 3

  • International Economics
  • Public Economics
  • Consumer Culture
  • Behavioural Economics
  • Marketing Strategy
  • Digital Marketing and Social Media
  • Leadership and Talent Management
  • International Business
  • Innovation Case Studies
  • Project Management
  • Material Culture
  • Social Media, Crowdsourcing and Citizen Sensing
  • Psychology of Marketing and Advertising
  • Technology & Marketing
  • Marketing Analytics
  • Econometrics
  • Advanced Econometrics
  • From National Statistics to Big Data
  • Development Economics
  • Manias, Bubbles, Crises and Market Failure
  • Individual and Institutional Economic Behaviour
  • Communications and Presentation

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


For more information about tution fee, please visit the university website.

Career paths

You will train in both economics and marketing, and you will be exposed to the key insights and methods from a variety of social sciences. This will give you great flexibility in pursuing both traditional economists’ careers as well as marketing careers.

Given the increasing reliance on data and quantitative methods in marketing practice, the economics training of this programme will make you extremely well placed for marketing jobs with a quantitative angle.

In addition, you will have the possibility to take the Work Placement Module, which offers competitive placements in the summer after the second year of the programme. We also have our own careers speakers’ series, in which practitioners from a variety of career paths give insights on the opportunities available to students with the interdisciplinary economics and marketing training provided by this degree.

Organisations in which you can work after graduation include:

  • Government departments
  • National and regional development agencies
  • Economic consultancies
  • International and supranational organisations
  • Insurance companies
  • Marketing firms

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About this institute

Goldsmiths, University of London

With an academic legacy dating back to 1891, Goldsmiths has a rich heritage in the arts and creative disciplines and offers degrees in subjects from the humanities and social sciences to computing and law. Students at Goldsmiths are encouraged to...

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Why study at Goldsmiths, University of London

At Goldsmiths we're constantly exploring, questioning and reshaping the world. You can challenge yourself through our innovative degrees and world-leading academics that will inspire you to see the world differently.

At Goldsmiths you’ll change how you think and be inspired to develop fresh ideas and new approaches to your studies. We champion degrees that provoke thought and stretch the imagination. That’s why so many of our former students are leading the way in reshaping the sociocultural landscape on a global scale.

Contact info

Goldsmiths, University of London

8 Lewisham Way
SE14 6NW London
United Kingdom

Phone no: +442070785300
Mobile +442070785300

Message the school

Want to know more about BA (Hons) Economics with Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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