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MSc Football Communications & Digital Marketing (Online)

Global Institute of Sport
1-2 years
Full time/part time
Master's degree
Scholarships available
Manchester
English
MSc Football Communications & Digital Marketing (Online)

Program description

MSc Football Communications & Digital Marketing (Online)

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing (Online) degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

This programme is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Master’s degree qualification around their busy lifestyle.

By having the opportunity to learn from the comfort of their own home, programme participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

The programme is available through the UCFB Online Hub, which is accessible on mobile devices including tablets, phones and laptops. The UCFB Online Hub also has app which you can download to access the programme content. This means you can truly study while on the go and around your other commitments.

Admission requirements

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.

Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent.


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Program content

Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. The modules below are planned for delivery on the programme beginning in September 2021, but are still to be confirmed at a validation event beforehand:

  • Global Sports Leadership
  • Football Fan Engagement
  • Digital Marketing for Football
  • Multimedia Football Journalism
  • Applied Professional Project
  • Global Sports Consulting and Analysis (Option)
  • Customer Relationship Management and Analytics in Sport (Option)

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Program delivery

From the 2021/22 academic year, our MSc Football Business (Online) programme will be delivered in three time zones for the Americas, Europe and Africa, and Australasia. Synchronous, live sessions will be delivered for the GMT/BST, AEST/AEDT and EST/EDT time zones to provide the greatest studying flexibility. To further enhance the learning experience around the world, there will be various touchpoints throughout the year for all students, including guest speaker sessions and networking opportunities.

Tuition fees

  • Full-time (one year): £10,950
  • Part-time (two years): £5,475

Qualification

The main educational aims of the course are to:

  • To unite, inspire and equip the current and future leaders of the global sports industry, with the skills knowledge and network to take the world of sport to continually new heights.
  • Prepare students for a career in the football communications, journalism and marketing sector.
  • Provide students with the extended knowledge of the football communications, journalism and marketing sector of the economy.
  • Enable students to develop the communication, analytical, problem-solving and creative skills, demanded for career enhancement in football communications and marketing.
  • Develop students’ ability to reflect on contemporary approaches resulting in best practice for a dynamic football communications and marketing environment.
  • Develop students’ critical analysis and problem solving skills for business digital transformation.
  • Utilise distinctive delivery locations and professional relationships to provide students with opportunities to engage with industry throughout the programme.
  • Enable students to believe in bold, passionate leadership with a focus on success.
  • Develop students’ ability to adopt a diversity of thought, and recognise and apply ethical practices which shape the choices within football communications.

Career opportunities

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisation.

At GIS, we are proud that over 92% of our 2017 graduates are in full-time employment within six months and 82% of these graduates work in sport.

UCFB's Global Institute of Sport was also ranked in the top 5 'Best Universities for Employability' in 2021.

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About this institute

Global Institute of Sport

UCFB’s Global Institute of Sport (GIS) offers ground-breaking Master’s degree programmes in the football and sports industry utilising a global network of industry leaders and elite stadium venues in the UK, US, Canada and Australia. GIS also hosts a world-class...


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Contact info

Global Institute of Sport

14th Floor, 111 Piccadilly
M1 2HY Manchester Greater Manchester
United Kingdom

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