BA in Marketing
Global College Malta
Key Information
Campus location
Il-Kalkara, Malta
Languages
English
Study format
On-Campus
Duration
36 months
Pace
Full time
Tuition fees
EUR 13,750
Application deadline
Request info
Earliest start date
Mar 2024
Introduction
This course is designed to enhance and upgrade the learners’ managerial/marketing knowledge, skills and aptitude by giving them the key inputs in the concerned areas through interactive lectures, case discussion workshops, roleplays and self-learning exercises. The programme is delivered on a full-time basis mode in each key area with the help of a student-centred learning approach. The whole programme is highly interactive and it is expected to enrich the students’ knowledge in key managerial and marketing areas; sharpen their managerial skills; and enhance their professional competence in today’s highly dynamic business environment.
Awarding Body
Global College Malta is licensed by the Malta Further and Higher Education Authority (MFHEA) as a Higher Education institution. All courses provided by Global Malta are accredited and/or recognised and thus mapped to the MQF/EQF respectively.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available, Please visit the college website for more information.
Curriculum
EQF/ MQF Level
6 – (European/ Malta Qualifications Framework).
ECTS
To be awarded the BA in Marketing, students are required to achieve 180 ECTS, successfully completing all the modules.
Modules
Module Code | Module Title | ECTS |
BAM 101 | Management | 15 |
BAM 102 | Economics | 15 |
BAM 103 | Accountancy and Finance | 15 |
BAM 104 | Quantitative Methods and Research | 15 |
BAM 201 | Marketing Management | 15 |
BAM 202 | Strategic Management | 15 |
BAM 203 | Enterprise for Managers | 15 |
BAM 204 | International Marketing | 15 |
BAM 301 | Consumer Behaviour | 15 |
BAM 302 | Market Research | 15 |
BAM 303 | Research Methods | 10 |
BAM 304 | Dissertation | 20 |
Mode of Study
Evening classes.
Assessment
Assessment of the course is designed to be an integral part of the learning process for students and to enhance and confirm their knowledge and practice. Formative feedback will be provided to students through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which students have achieved the learning outcomes of the modules. Assessment within the modules will take various forms including coursework assignments, reports, presentations, examinations and the dissertation. Full details of the assessment procedures for each module are shown in the individual module specification. Throughout the course, students, as part of their personal development, will be offered ample opportunities to improve their transferable skills. In addition, students will also develop their research skills.
All modules, with the exception of the Dissertation, will be assessed by a combination of summative/end-of-module written papers and formative/continuous assessment (up to 50%).
Continuous assessment will be undertaken via a combination of teaching and learning approaches including:
- Case studies
- Project work
- Team/group exercises
Students will be provided with oral and written feedback on continuous assessment and, where applicable, strategies implemented to ensure that they are fully prepared for the end of the course assessments.
Study Material
All students will have access to EBSCO, the world’s largest online library, Moodle for class notes and Turnitin for the upload of assignments.
Program Outcome
- Develop understanding, knowledge and subject skills relating to the principles and practices of modern business management and marketing.
- Develop subject interests by allowing access to a range of specialist modules in marketing.
- Gain a firm foundation, through the programme’s structure in Year One, in the crucial areas of accountancy and finance, economics and management.
- Encourage intellectual curiosity that will contribute to the continuing professional development of a marketing professional.
- Produce graduates who are capable of operating in a multi-disciplined environment and in a variety of sectors and functions.
To be awarded the BA in Marketing, students are required to achieve 180 ECTS, successfully completing all the modules
Awarding Body
Global College Malta is licensed by the Malta Further and Higher Education Authority (MFHEA) as a Higher Education institution. All courses provided by Global Malta are accredited and/or recognised and thus mapped to the MQF/EQF respectively.
Objectives
- Develop understanding, knowledge and subject skills relating to the principles and practices of modern business management and marketing.
- Develop subject interests by allowing access to a range of specialist modules in marketing.
- Gain a firm foundation, through the program’s structure in Year One, to the crucial areas of accountancy and finance, economics and management.
- Encourage intellectual curiosity that will contribute to the continuing professional development of a marketing professional.
- Produce graduates who are capable of operating in a multi-disciplined environment and in a variety of sectors and functions.
Program Tuition Fee
Career Opportunities
Marketing continues to evolve at high speed. It offers a hot job market for qualified graduates who can think strategically, create relevance and deliver measurable results. Students who complete the BA in Marketing degree have a wide variety of areas that they can aspire to work in such as content marketing, digital marketing, public relations, e-commerce, marketing strategy, search engine optimisation, search engine marketing and many more vacancy options that may arise and develop from time to time.