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Digital Brand Marketing (Taught)

Glasgow Caledonian University
3 years
Master's degree
Online / Distance
Glasgow
English
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Courses from Glasgow Caledonian University

Program description

90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today’s digital environment with a specific focus on the impact of technology on brand and consumer engagement.

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About this institute

Glasgow Caledonian University

Glasgow Caledonian University

Glasgow Caledonian University is a vibrant multi-cultural university with state-of-the-art learning facilities. GCU has a wide range of accreditations with industry links in the private, public and third sectors, helping to ensure that 95% of our graduates are in employment...


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Contact info

Glasgow Caledonian University

Cowcaddens Road
G4 0BA Glasgow
United Kingdom

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