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BA (Hons) Business Management (Marketing)

GISMA Business School
3-4 years
Full time
Bachelor's degree
Scholarships available
On campus
Berlin
English
01 September 2021
GISMA Business School

Program description

BA (Hons) Business Management (Marketing)

This undergraduate programs will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing an organisation and marketing it successfully. Learn through a range of seminars, lectures and workshops to build your knowledge and enhance your skills.

There are two study options available:

  • Full-time
  • Full-time with foundation year

The foundation year helps qualify and prepare the students for the the full-time programs. The full-time programs has a focus on employability to ensure you graduate with not only knowledge about your subject, but skills to help you succeed in the workplace.

Accreditations and Rankings

The University of Law is the UK's longest-established specialist provider of legal education with an employability rate of 97%*. This institute has over 100 years of experience supporting students to build successful careers.

*97% of full-time LPC students that graduated in summer 2014 and 2015 were in employment within nine months.

Admission requirements

The BA (Hons) Business Management (Marketing) is aimed at students who have an interest in developing their knowledge of business and marketing, and particularly those who are looking to pursue a career in the business marketing area.

This programs can be used as a platform into a wide range of business management careers, including management consultant, business analyst or operations manager and positions within a wider business context.

Starting at undergraduate level (three year degree):

  • Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).
  • An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.

Starting at foundation level (four year degree):

  • 32 UCAS points from the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
  • 5 GCSEs at A-C (9 to 4) including English, and Grade D (4) or above in Maths or equivalent qualifications
  • An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component.

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Program content

Foundation Year Modules

The Foundation Year will consist of six compulsory modules

Compulsory

  • Introduction to Finance
  • Introduction to Marketing
  • Introduction to Human Resource Management
  • Introduction to Management
  • Numeracy Skills for Business
  • Academic and Report Writing

Year 1 Modules

The first year will consist of six modules:

Compulsory

  • Essentials of Management
  • Academic and Professional Studies
  • Principles of Marketing
  • Accounting and Finance
  • International Business Environment
  • Managing and Leading People

Year 2 Modules

The second year will consist of six modules:

Compulsory (four)

  • Leading Change
  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Personal and Professional Development

The other available modules are

  • Information and Resource Management
  • Financial Management
  • Personal Finance
  • Contemporary Human Resource Management
  • International Human Resource Management
  • Customer Behaviour
  • Marketing Communications in the Digital World

Year 3 Modules

The third year will consist of five modules:

Compulsory (four)

  • Sector Specific Project or Sector Internship or Dissertation
  • Global Leadership
  • Strategic Management
  • Creativity, Innovation and Entrepreneurship
  • Compulsory Marketing Pathway Module
  • International Digital Marketing

The other available modules are

  • Effective Managerial Decision Making
  • Financial Risk Management
  • Strategic Human Resource Management

Scholarships & funding

For more information about scholarship options, please visit the institute website.

Program delivery

Besides the traditional methods of lectures and seminars, GISMA also offers student's access to our Virtual Learning Environment, Elite. This enables you to learn outside the classroom by accessing an abundance of study materials. You will also be required to collaborate with other through group projects.

In addition to these methods, you will also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times

Tuition fees

  • Tuition fees of the course: €12,000
  • GISMA offers flexible payment plans that allow you to spread the costs of your programs fees.
  • A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required.

Qualification

Upon successful completion of the program, students will graduate with a BA (Hons) degree.

Career opportunities

Studying BA (Hons) Business Management (Marketing) can lead you down a number of business and marketing career paths. If your interests lie specifically in marketing, your career may start as a:

  • Marketing executive or
  • Market research analyst.

Alternatively, if you are interested in business, you might become a:

  • Business consultant
  • Business development manager
  • Management consultant
  • Business analyst or an Operations manager.

Your career options are limitless with a BA!

Contact school

Want to know more about this program, BA (Hons) Business Management (Marketing)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

GISMA Business School

Since its establishment in 1999, GISMA Business School has paved the way for talented and skilled individuals to develop tech-driven and innovative solutions to some of the biggest challenges in the business world. With our goals in mind, we are...


Read more about this school

Why study at GISMA Business School

  • A tailored approach to students throughout programmes
  • GISMA’s MBA programme enjoys accreditation by the Association of MBAs (AMBA), an honour the school has had since 2011
  • Over 40 nationalities represented by our students
  • Exciting city centre locations in Berlin, Hannover, Hamburg and London
  • All programs taught in English with the option to learn German for free alongside your studies
  • Programs have top global rankings – the MIB is ranked 20th in the world by the Economist (2017)
  • Scholarships, flexible payment plans and early-bird discounts available.

* Statista

** Business Insider

*** According to statistics and data from ICEF monitor.

Contact info

GISMA Business School

Goethestraße 18
30169 Berlin
Germany

Contact school

Want to know more about BA (Hons) Business Management (Marketing)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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