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GW Columbian College of Arts and Sciences - Strategic Communications

8 weeks
Full time/part time
Diploma / certificate
Online / Distance
Cape Town
Please visit the program webpage for more information

Program description

Strategic Communications

Shape your business communications with data-informed insights.

Earn an official certificate of professional achievement from George Washington University: Columbian College of Arts and Sciences.

Digital disruption has had a two-fold effect on the way organizations communicate. While it has made communication more complex, it has also highlighted the value of effective communicators.

The Strategic Communications online short course will equip you with the skills needed to drive consumer behavior through influential messaging. You’ll explore how data can be used to inform your media strategies and address the needs of multiple stakeholders, as well as prepare for any potential risks associated with omnichannel messaging. Learn how to pick the appropriate medium for your message and audience, and approach engagement from a problem-solving angle to ensure your brand stands out in a crowded digital landscape.

Admission requirements

Is this course for you?

This course is designed for media and communications professionals who recognize that strategic communication is the key differentiator in creating a competitive advantage. It’s aimed at those looking to set themselves apart in their organization by taking the lead in corporate communications, reputation management or public relations, as well as those who want to stay abreast of the communication skills required in the modern workplace. Managers and professionals in marketing and advertising will benefit from learning to identify the channels for leveraging data-formed insights to successfully improve their brand messaging and better interact with relevant stakeholders. The practical skills taught in this course will ensure that you can effectively align your communication strategies with business objectives.

Does this course require proof of English proficiency?

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Program content

Course curriculum

Cultivate the practical skills needed for effective brand communication as you work through the weekly modules of this online short course.

Orientation module

Welcome to your Online Campus

Module 1

Communication goals and audiences

Module 2

Persuasion and influence

Module 3

Framing and agenda-setting

Module 4

Media strategies

Module 5

Reputation and crisis management

Module 6

Data-driven insights for communication

Module 7

Strategic visual communication

Module 8

Compiling a strategic communication plan

Program delivery


  • Duration: 8 weeks (excluding orientation)
  • 6–8 hours per week- Self-paced learning online


About the certificate

Study strategic communications and earn an official certificate of completion from the George Washington University.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

What will set you apart

On completion of this course, you’ll walk away with:

  • A practical communication plan that you can implement into your business immediately.
  • Internal and external stakeholders communication strategies that are persuasive and influential.
  • The skills to enhance your writing, presenting and visual communication.
  • The ability to use data-driven insights for more effective communication strategies.

About this institute


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  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery

Contact info


Deneb House, 368 Browning Road, Woodstock,
7925 Cape Town
South Africa

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