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Business - Marketing (Non Co-op)

Georgian College Applied Arts and Technology
Program overview
2 years
Full time/part time
Diploma / certificate
Start dates
16,537.67 CAD
05 September 2022

16,537.67 CAD
09 January 2023

16,537.67 CAD
04 September 2023
Georgian College Applied Arts and Technology

About this program

Business - Marketing (Non Co-op)

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.

Admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 11 or 12 Mathematics (C, M, or U)

Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M).

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing.

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission.

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Program content

Semester 1

  • Financial Accounting Principles 1
  • Introduction to Organizational Behaviour
  • Microcomputer Applications
  • Mathematics of Finance
  • Introduction to Marketing

Semester 2

  • Advertising Design Basics
  • Pitching the Campaign
  • Digital Marketing
  • Strategic Marketing Planning
  • Introduction to Marketing Research

Semester 3

  • Integrated Marketing Communications
  • Account and Project Management
  • Microeconomics
  • Marketing Performance Management

Semester 4

  • Principles of Sales
  • Professional Edge
  • Strategic Marketing Leadership
  • Marketing Research Fieldwork
  • Applied Digital Marketing


Tuition fee: $16,537.67 CAD


Credential: Ontario College Diploma

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
  2. contribute to the development of an integrated marketing communication plan of a product, concept, good and/or service based on an identified market need or target;
  3. contribute to the development of new and/or modified marketing concepts, products, goods and/or services that respond to market needs;
  4. contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
  5. contribute to the development of strategies related to pricing for a product, good, and/or service;
  6. analyze the viability of a concept, product, good and/or service in local, national or global markets;
  7. participate in conducting market research to provide information needed to make marketing decisions;
  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  9. plan, prepare and deliver a sales presentation or pitch to address the needs of a client;
  10. develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships;
  11. develop learning and development strategies to enhance professional growth in the field;
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
  13. operate within a framework of organizational policies and practices, when conducting business of the organization;
  14. employ environmentally sustainable practices within the profession;
  15. apply basic entrepreneurial strategies to identify and respond to new opportunities.

Career paths

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

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About this institute

Georgian College

Established in 1967, Georgian College (Canada) is a public college with 125+ market-driven programs offered to over 13,000 full time students including about 4,500 international students from 60 countries. Its 100-acre flagship campus, located in Barrie, is just an hour...

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Contact info

Georgian College Applied Arts and Technology

1 Georgian Drive
L4M 3X9 Barrie Ontario

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