Bachelor of International Management (with a specialization in Digital Marketing)
Geneva Business School - Madrid
About this program
Geneva Business School's Bachelor of International Management with a specialization in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.
About
This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.
It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.
Over the course of this program students will:
- Acquire knowledge of new technologies.
- Gain expertise in the development of marketing strategies.
- Become effective in leveraging social media networks for business growth.
Who is the Bachelor of International Management with a specialization in Digital Marketing suitable for?
The Bachelor of International Management with a specialization in Digital Marketing is designed to perfect skills in the creation and marketing of businesses using new and emerging platforms and tools. The course not only provides students with the technical abilities required to use the tools and platforms but also equips them to learn how to create dynamic digital marketing strategies for companies today.
Graduates will be able to make significant contributions from day one on the job and will understand the use, and potential impact of, digital communication in brand development. They will also have learned how to create immersive experiences for customers to increase brand awareness and sales growth.
Career options
With a Bachelor's (IM) Digital Marketing specialization graduates can aspire to work as:
- Digital Marketing Specialist
- Social Media Strategist/Manager
- E-Commerce Manager
- Digital Marketing Director
Admission requirements
Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.
- Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
- IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
- A scanned copy of all required academic diplomas, transcripts, and academic certificates
- A 500-word written response to a business case study
- An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
- Photocopy of valid passport / national ID
- 1 reference letter from a former teacher or employer
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
Learn moreProgram content
FACTS
Duration: 3 years
Credits: 180 ECTS
Language: English
Intakes: February and September
Degree Awarded: Bachelor of International Management with a specialization in Digital Marketing.
Transfer Opportunities: We offer our students the option to transfer for a semester between our campuses.
Internships: We support students in gaining gain practical skills and networking opportunities through internships.
Course content
We will train you to be a proficient, highly- skilled professional capable of showing leadership in an environment of rapid change. With our project-based practical education, a paperless digital learning experience, we will prepare you for any challenges and exciting opportunities for the impending global business marketplace. Beyond the main Business modules offered within each major, students also take specialization courses, such as:
- E-commerce: Micro Multinationals
- Social Media Marketing
- Persuasion & Customer Decision Making
- Pay Per Click Advertising
- Digital Revolution
Qualification
Bachelor of International Management with a specialization in Digital Marketing
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About this institute
Welcome to Geneva Business School - Madrid Campus!
Geneva Business School is a leading educational institution that provides cutting-edge Swiss Quality Education. All the programs are taught exclusively in English through a global network of campuses located in major European cities such as Geneva, Barcelona, and Madrid, as...
Why study at Geneva Business School - Madrid
Geneva Business School has a vision to provide Swiss-quality education to responsible future leaders who will contribute to a sustainable society. The Geneva Business School Community strives for quality and innovation in everything that they do. They are committed to providing practical education for their students and a collaborative and enriching work environment for their faculty and students. Through their modern facilities, a pool of expert talent, and a global campus network the school empowers their students to pursue a career in the field of their choice with the best possible foundation.
Geneva Business School is proud of their faculty, all professionally active in their fields, and who share their vast years of experience with the students. The school is also proud of their students who create innovative business ideas during their time studying in Geneva Business School and then go on to make those businesses a reality, under the mentorship of the faculty.
Geneva Business School believes that the school is an incubator for the next generation of innovators, entrepreneurs, and business leaders. As a boutique and intimate private institution, we give each student unrivaled opportunities to grow their ideas, develop their strengths, and learn from industry experts in a supportive and mentored environment. The school develops the soft and hard skills required to succeed in the world of global business by placing the students in a 360º learning environment.
Their professional faculty come from all over the world, their students represent over 85 nationalities, and with academic partners on all continents, they truly embody the 21st-century global business ecosystem. Geneva Business School is agile and equipped to meet new and emerging challenges and is confident that its programs can make a positive difference in the lives of its students and a positive impact on society.
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My experience in Geneva Business School was incredible! I got involve in an incredible multicultural atmosphere. I met wonderful people and I created a great connection with some professors that help me with my personal working experience. For sure, GBS invest too much-providing students innovative learning methodologies and creating modern spa...