Show as: Mobile

Master of Business Administration, Major in Digital Marketing

Geneva Business School - Geneva
Program overview
18 months
Full time
Master's degree
Scholarships available
35,100 CHF
Start dates
February 2020 
September 2020 
February 2021 
September 2021 
February 2022 
September 2022 

Program description

Geneva Business School’s MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. The program teaches you how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.


The Master of Business Administration (MBA) with a Major in Digital Marketing in Geneva Business School is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks.

You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth, you will be able to effectively publish and manage content for business growth.

Over the course of this program you will:

  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Who is the Master of Business Administration with a Major in Digital Marketing suitable for?

This Master of Business Administration with a Major in Digital Marketing will give professionals tools they need to create amazing campaigns using current and emerging digital tools. Students will learn how to create high impact campaigns, designed to maximize customer awareness and turn that awareness into sales revenue.

Career options 

The program is of particular relevance to those working, or planning to work as a:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Admission requirements

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • 3 years of work experience or equivalent 
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • Photocopy of valid passport / national ID
  • Resume/CV 
  • Reference letters from their former academic institution and from their current employer (if applicable)
  • Prerequisite: Knowledge of accounting, finance, or economics. If prerequisites have not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum 60% on the self tests.

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content


Duration: 1.5 years
Credits: 90 ECTS
Language: English
Intakes: February and September
Degree Awarded: Master of Business Administration with Major in Digital Marketing.
Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses. 
Internships: We support students in gaining gain practical skills and networking opportunities through internships.

Tuition fees

Application Fee: CHF 150 (Non-refundable, paid upon application)

Administration Fee: CHF 3,000 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

Tuition per semester: CHF12,950 (Total 1.5 year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Total: CHF 42,000


Degree: Master of Business Administration with a Major in Digital Marketing

Request info

Want to know more about this program, Master of Business Administration, Major in Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Geneva Business School - Geneva

Geneva Business School - Geneva

Welcome to Geneva Business School! Geneva Business School here is a leading institution that provides cutting-edge Swiss Quality Education. Our programs are taught 100% in English and our campuses are located in major European cities such as Geneva and Barcelona....

Read more about this school


Average rating 4

Based on 1 reviews

My experience in Geneva Business School was incredible! I got involve in an incredible multicultural atmosphere. I met wonderful people and I created a great connection with some professors that help me with my personal working experience. For sure, GBS invest too much-providing students innovative learning methodologies and creating modern spa...
Show more

Contact info

Geneva Business School - Geneva

Chemin de la Voie-Creuse, 16
1202 Geneva

Request information

Want to know more about Master of Business Administration, Major in Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 1 reviews

A hand uses an iPad that sits on a map of America

Win an iPad!

Take our survey and be in to win a brand new iPad for your studies! Your response will help future students find their perfect study abroad opportunity.

I want an iPad 

Career test - find your perfect career

Take our free career test that will match you with programs and careers based on your interests and personality.

Take the test