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Bachelor of International Business Management (with a specialization in Digital Marketing)

Geneva Business School - Geneva
Program overview
3 years
Full time/part time
Bachelor's degree
Scholarships available
Start dates
Geneva
September 2021

Geneva
February 2022

Geneva
September 2022

Geneva
September 2023

Program description

Geneva Business School's Bachelor of International Business Management with a specialization in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.

About

This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.

Who is the Bachelor of International Business Management with a specialization in Digital Marketing suitable for?

This Bachelor (IM) Digital Marketing specialization is designed to perfect skills in the creation and marketing of businesses using new and emerging platforms and tools. The course not only provides students with the technical abilities required to use the tools and platforms but also equips them to learn how to create dynamic digital marketing strategies for companies today.

Graduates will be able to make significant contributions from day one on the job and will understand the use, and potential impact of, digital communication in brand development. They will also have learned how to create immersive experiences for customers to increase brand awareness and sales growth.

Internships

The school will provide the access to internship opportunities in international companies and organizations.

Career options 

With a Bachelor (IM) Digital Marketing specialization, graduates can aspire to work as:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director




Admission requirements

Students, interested to join Geneva Business School bachelor degrees, must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary studies took place.

  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
  • IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
  • Photocopy of valid passport / national ID
  • 1 reference letter from a former teacher or employer


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Program content

FACTS

Duration: 3 years
Credits: 180 ECTS
Language: English
Intakes: February and September
Degree Awarded: Bachelor of International Business Management with a specialization in Digital Marketing
Transfer Opportunities: We offer our students the option to transfer for a semester between our campuses.
Internships: We provide the access to internship opportunities in international companies and organizations.

Course content

We will train you to be a proficient, highly- skilled professional capable of showing leadership in an environment of rapid change. With our project-based practical education, a paperless digital learning experience, we will prepare you for any challenges and exciting opportunities for the impending global business marketplace. Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • E-commerce: Micro Multinationals
  • Social Media Marketing
  • Persuasion & Customer Decision Making
  • Pay Per Click Advertising
  • Digital Revolution

Tuition fees

Application Fee:€150 (Non-refundable, paid upon application)

Administration Fee: CHF 3,000 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
Tuition per semester: CHF 12,450 (Total 3-year program / 6 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Total Price: CHF 77, 850

Qualification

Bachelor of International Business Management with a specialization in Digital Marketing

Contact school

Want to know more about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your inquiry.

By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Geneva Business School's Terms and Conditions and Privacy Policy.

About this institute

Geneva Business School - Geneva

Welcome to Geneva Business School! Geneva Business School here is a leading institution that provides cutting-edge Swiss Quality Education. Our programs are taught 100% in English and our campuses are located in major European cities including Geneva, Barcelona, Madrid and...


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Contact info

Geneva Business School - Geneva

Chemin de la Voie-Creuse, 16
1202 Geneva

 Show phone number
https://programs.gbsge.com

Contact school

Want to know more about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your inquiry.

By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Geneva Business School's Terms and Conditions and Privacy Policy.

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