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Bachelor of Business Administration, Major in Digital Marketing

Geneva Business School - Barcelona
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
34,380 EUR
Start dates
September 2019 
February 2020 
September 2020 
February 2021 
September 2021 
February 2022 

Program description

Geneva Business School's Bachelor of Business Administration with a Major in Digital Marketing provides students with profound knowledge of new and diverse strategies, emerging technologies, innovative & progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks, providing a comprehensive view of digital environment: e-commerce, social media, digital analytics, and more.


This program provides students with knowledge of new & diverse marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks.

It provides a comprehensive view of e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will:

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.

* This program is available at Geneva Business School - Barcelona and Madrid Campus only

Who is the Bachelor of Business Administration with a Major in Digital Marketing suitable for?

This Bachelor of Business Administration with a Major in Digital Marketing is designed to perfect skills in the creation and marketing of businesses using new and emerging platforms and tools. The course not only provides students with the technical abilities required to use the tools and platforms but also equips them to learn how to create dynamic digital marketing strategies for companies today.

Graduates will be able to make significant contributions from day one on the job and will understand the use, and potential impact of, digital communication in brand development. They will also have learned how to create immersive experiences for customers to increase brand awareness and sales growth.

Career options 

With a bachelor in Digital Marketing, graduates can aspire to work as:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Admission requirements

Students, interested to join GBS bachelor degrees, must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary studies took place.

  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, High School Diploma or equivalent.
  • Minimum IELTS 6.0 / TOEFL 70 or proof of studying previously in an English speaking environment for a minimum of 3 years.
  • Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
  • A 500-word essay: What can you bring to the GBS community?
  • Photocopy of valid passport / National ID
  • 1 reference letter

Transferring from another higher education institution

  • Students who have completed studies at another institution prior to their application to GBS may request to have their transcripts evaluated for transfer credit.
  • All registration requests should be addressed to the Admissions Department for due consideration.
  • Credit transfer evaluation request, a CV and a brief essay of student’ academic achievements are submitted to the Registrar who reviews the application.
  • Only courses deemed relevant to the GBS programme are accepted as transfer credit.
  • The Registrar informs the Admissions Deparment on final decision. Once the student has been officially enrolled at GBS, previously earned transfer credits are not considered or validated.

Program content


Duration: 3 years
Credits: 180 ECTS
Language: English
Intakes: February and September
Degree Awarded: Bachelor of Business Administration with Major in Digital Marketing.
Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Madrid, and Barcelona campuses.
Internships: We provide access to internship opportunities in international companies and organizations.

Course content

We will train you to be a proficient, highly- skilled professional capable of showing leadership in an environment of rapid change. With our project-based practical education, a paperless digital learning experience, we will prepare you for any challenges and exciting opportunities for the impending global business marketplace. Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • E-commerce: Micro Multinationals
  • Social Media Marketing
  • Persuasion & Customer Decision Making
  • Pay Per Click Advertising
  • Digital Revolution

Tuition fees

Application Fee: €150 (Non-refundable, paid upon application)

Administration Fee: € 1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
Tuition per semester: € 5,730 (Total 3 year program / 6 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

TOTAL: € 36,430


Bachelor of Business Administration with a major in Digital Marketing. 

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About school

Geneva Business School - Barcelona

Geneva Business School - Barcelona Campus

Welcome to GBS! Geneva Business School (GBS) here is a leading institution that provides cutting-edge Swiss Quality Education. Our programs are taught 100% in English and our campuses are located in major European cities such as Geneva and Barcelona. Our...

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My experience in Geneva Business School was incredible! I got involve in an incredible multicultural atmosphere. I met wonderful people and I created a great connection with some professors that help me with my personal working experience. For sure, GBS invest too much-providing students innovative learning methodologies and creating modern spa...
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Contact info

Geneva Business School - Barcelona

Gran Via de les Corts Catalanes, 617
08007 Barcelona

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Bachelor of Business Administration, Major in Digital Marketing
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