Bachelor of Business (Honours) in Event Management with Public Relations (L8)

Galway International Hotel School
Program overview
4 years
Full time
Bachelor's degree
Scholarships available

Start dates
September 2023

September 2024

September 2025

About this program

Bachelor of Business (Honours) in Event Management with Public Relations (L8)

The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programs in this multifaceted industry.

Admission requirements

The general minimum Leaving Certificate entry requirement is Grade O6/H7 or better in six Leaving Certificate subjects including English or Irish and Mathematics. Two of the six Leaving Certificate subjects must be passed in higher level papers at Grade H5 or higher with a minimum of 160 points.

English Language Requirements

  • Non-EU applicants: Non-EU applicants, who are not English speakers, must have a minimum score of 6.5 in the International English Language Testing System (IELTS - Academic) or equivalent
  • EU applicants: EU applicants, who are not English speakers, are recommended to have a minimum score of 6.5 in the International English Language Testing System (IELTS - Academic) or equivalent.

For more information about admission requirements, please visit the institute website.

Does this course require proof of English proficiency?

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Program content

Year 1:

  • Communication and Customer Care
  • Learning Innovation Skills
  • Introduction to Business Law
  • Language
  • Introduction to Accounting and Business Maths
  • Sports Event Management
  • Introduction to Event Studies
  • Event Operations
  • Event Risk Management
  • Introduction to Public Relations
  • Wedding Planning
  • Information and Communication Technology

Year 2:

  • Conference and Exhibition Management
  • Financial Accounting
  • Marketing Principles
  • Management Information Systems
  • Introduction to Economics
  • Employment Law
  • Public Relation Techniques
  • Management Accounting
  • Corporate Entertainment
  • Management Principles
  • Event Software Applications
  • Multimedia
  • Language and Culture

Year 3:

  • Work Placement
  • Event Planning Management
  • Public Relations Management
  • Human Resource Management
  • Services Marketing
  • Financial Management
  • Multimedia Applications
  • Digital Media Technologies

Year 4:

  • Event Project Management
  • Public Relations Project
  • Event Strategy & Policy
  • Innovation & Enterprise
  • International Perspectives of Festivals and Events
  • Business Plan
  • Performance Management
  • Marketing Management
  • Research Methodology
  • Ethics & Governance
  • Web Design & Publishing
  • Destination & Resort Management
  • Language & Culture

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.


EU students

  • Student Contribution fee - €3,000
  • Tuition fee - €819
  • Total fee - €3,819

Non-EU students

  • Student Contribution fee - €3,000
  • Tuition fee - €6,950
  • Total fee - €9,950


  • Credits: 240
  • Award for Level 8: Honours Bachelor Degree, Higher Diploma

Continuing studies

GMIT honours (Level 8) qualifications are recognised worldwide for postgraduate entry.

Career paths

Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations.

About this institute

Galway International Hotel School

Galway International Hotel School has an international reputation in offering courses to support the Tourism Industry. We were the first higher education institute in Ireland in 1977 to award degrees in Hotel Management and we have alumni working all over...

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