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Games Marketer Diploma

10 weeks
Part time
Diploma / certificate

About this program

Games Marketer Diploma

Learn key marketing skills needed to work in the fast growing games industry - Brand & Product Marketing, User Acquisition, ASO and more!

Futuregames Games Marketer is a new diploma course developed in close collaboration with the Swedish Games industry – to give you the skill set you need to start working within marketing and communications at a gaming studio or other games related company.

The games industry in Sweden increased with 33 % in 2018, and is set to keep on growing. Swedish gaming studios are in need of more games marketing talent to keep on growing and competing globally, but are currently having a hard time finding the right skill set in Sweden. Enter Futuregames Games Marketer diploma course!

The course has been designed in collaboration with marketing professionals from Star Stable Entertainment, Paradox Interactive, Avalanche Studios Group, Electronic Arts, Hazelight Studios, Resolution Games, Fast Travel Games, Toca Boca, SYBO Games, Coffee Stain Studios, Mojang Studios, and MAG Interactive.

This course is aimed at those already working within communications and/or marketing, but that want to take the next step with a focus on games and game related industries. The gaming industry is thriving and in need of more talent. Upon completion you’ll be an attractive new key player for one of the many gaming companies in Sweden and beyond.

Futuregames Games Marketer is an opportunity to prepare you for the game industry as a valuable employee and / or freelancer. After ten weeks you’ll have gained new competence within game industry methodologies and roles such as ”Product Marketing”, ”User Acquisition” and ”App Store Optimization”.

Program content

  • Marketing and Gamification
  • Brand and Product Marketing
  • UA / User Acquisition & Consumer insight
  • Mobile Games and ASO (App Store Search Optimization)
  • Project – Marketing Plan

Program delivery

Knowledge Hub

Gain access to pre-recorded lessons for each course module, brought to you straight by game industry professionals.

Live Sessions

Live sessions with tutors, mentors and peers to dig deeper and discuss different marketing methodologies and strategies each week.

Flipped Classroom

Live Q&A sessions with industry professionals on the knowledge hub lessons. Peer-to-peer reflection sessions to gain deeper understanding of the learnings

Industry-Designed Assignments and Live-pitching Sessions

Each course module contains an industry-designed group assignment to help you gain understanding of real marketing challenges and tasks that game studios are faced with. Get feedback on your work and ideas through live-pitching sessions in front of industry professionals.


25 000 SEK / 2 500 €


The course runs for ten weeks and is split up into five course modules: Marketing and Gamification, Brand and Product Marketing, UA / User Acquisition & Consumer insight, Mobile Games and ASO (App Store Search Optimization), and Project – Marketing plan.

At Futuregames Games Marketer you learn hands-on from industry professionals and gain skills such as;

  • Gamification as a communication and marketing method;
  • Brand and Product marketing within the game industry;
  • The importance of User Acquisition strategies and consumer insight methodologies;
  • Understanding of Mobile Games and App Store Search Optimization (ASO) to grow a gaming app’s success on mobile app stores;
  • Live-pitching techniques;
  • Marketing plan methodologies and strategies for the game industry;
  • A deeper understanding of marketing roles within the game industry.

Career paths

  • Games Marketer
  • Games Market Coordinator
  • Campaign Creator for Games
  • Games Communication Specialist
  • Community Manager
  • Brand Manager
  • Communications Manager

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Want to know more about this program, Games Marketer Diploma? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute


With almost 25 years of experience Futuregames has consistently ranked as one of the best game educations in the world and our former students make up over 11% of the Swedish games industry working in game art, game design, programming,...

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Why study at Futuregames

Why Sweden? 

As most gamers know, Sweden is a global epicenter for games development with a business worth almost EUR 3 billion. You don’t need to take our word for it that Sweden is where game careers take off, just check out the stats from th Swedish Games Industry where amongst other things you’ll discover that every eighth person in the world has played a game made by Swedes! 

Why Futuregames?

With almost 25 years of experience Futuregames has consistently ranked as one of the best game educations in the world and our former students make up over 11% of the Swedish games industry working across game art, game design, programming, game marketing and more.

  • 90% of our students find a job in the industry within 3 months of graduation
  • 11% of the Swedish gaming industry are former Futuregamers
  • 25% of the education is an internship at a top games company

So, whether you’re attracted by working in the capital city of Stockholm where 70% of games companies are located or at Futuregames North where innovative games entrepreneurs are developing totally new approaches to game design, we offer a range of exciting opportunities.

Contact info


Åsögatan 117
116 24 Stockholm

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Message the school

Want to know more about Games Marketer Diploma? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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