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Responsible Arts Management and Cultural Heritage

Franklin University Switzerland
Program overview
10-24 months
Full time/part time
Master's degree
Start dates
Fall 2022

Spring 2023

Fall 2023

About this program

Responsible Arts Management and Cultural Heritage

Learn to be a responsible and collaborative leader and make the changes needed to safeguard our cultural and artistic heritage.

Created in partnership with SDA Bocconi School of Management, this MA in Responsible Arts Management and Cultural Heritage is designed to provide both a practical and theoretical preparation for change-makers, future leaders and the next generation of art professionals. Through a rigorous curriculum and multicultural experience, the program strives towards preparing leaders for today’s international arts and heritage environment.

The program is designed as an applied-learning pathway, including live classroom seminars, online course work and a hands-on, dynamic, experiential learning opportunity. In conjunction with the elite International Program in Arts Management (IPAM) at SDA Bocconi, the program offers a series of masterclasses, a travel agenda through three countries with some of the world’s richest cultural heritage, open conversations, company visits, hackathons and other valuable experiences to provide cutting-edge practice. Students will gain the knowledge necessary for collaborating with multiple stakeholders to ensure responsible arts management. Main touchpoints are Law for Arts Management, Arts Collecting, Marketing for the Arts, Ethical Arts Management, Digitalization of Arts Communication and Management, while developing entrepreneurial mindset and leveraging opportunities for networking and career development. Experience turning systemic challenges into functional solutions, through practical projects and strategies, applicable to any arts corporation and institution, business and cultural centers.

Students will actively be engaged in the individual design and execution of the program, through Franklin’s tailor-made and customizable study-path, developing professional skills and international relationships along the way to support future impact and drive the transition toward a greener professional ecosystem and society.

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Admission requirements

Admission to graduate studies at Franklin is holistic: we consider several factors including academic records, professional experience, and community engagement. We welcome students from a range of disciplines.

Prior to enrolling students are required to have completed courses, or have equivalent experience, in three areas. They are:

  • accounting fundamentals
  • corporate finance
  • research methodology

After the Admissions interview we will determine if one or more requirements are needed, and give you an option for completing them.

For more information about admission requirements, please visit the university website.

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Program content

The program is divided into a Common Core and the Specialization Learning Portfolio. The participative and collaborative curriculum of the Common Core is designed to provide students with a strong background in leadership, marketing, finance, project management, and other elements of business through the lens of sustainability, ethics and responsible management. The Specialization Learning Portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules:

Module 1

Consulting Management for the Arts Module, introducing students to the consulting profession, techniques and methods

Module 2

Performing and Visual Arts Management Module, analyzing future trends and organizations working in the performing arts

Module 3

International Arts Production Module, observing different cultural institutions engaged in the protection, enhancement and conservation of heritage

Module 4

Heritage Management Module, focusing on the opportunities and reality of art management and administration

Module 5

Project-based learning, Internship and Final Project

Program delivery

The M.A. in Responsible Arts Management and Cultural Heritage leverages the best practices of in-class, online and on-site learning.

Courses taught on the Franklin campus address contemporary managerial topics, are taught seminar-style in small groups, involve diverse international students from a variety of backgrounds and are delivered by experts with years of managerial experience.

The online courses cover the latest, most relevant and most-applicable topics students can study and are designed and taught by industry leaders who work at organizations such as Google, the United Nations, Amazon and many others.


  • Full time: 10-12 months
  • Part time: 18-24 months


Contact the university for further details regarding fees.


Students will earn a Certificate of Arts Management from SDA Bocconi School of Management in conjunction with the Franklin Master of Arts degree.

Learning Goals:

  • In-depth analysis and study of art management and cultural heritage environment and case studies
  • Fully understand principles and arts and material culture in China, India and Italy
  • Gain a multidisciplinary expertise to effectively dentify key drivers and opportunities, implement strategy and measure impact
  • Develop critical thinking and learn to apply collaborative and systematic leadership

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About this institute

Franklin University Switzerland

Founded in 1969, Franklin University Switzerland is a private, independent university that is located on a hillside in the beautiful city of Lugano. The university offers an innovative approach to liberal arts education and places an emphasis on experiential learning...

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Contact info

Franklin University Switzerland

Via Ponte Tresa 29
6924 Sorengo (Lugano)

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