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Public Relations – Corporate Communications

Fanshawe College
30 weeks
Full time
Graduate diploma / certificate
Scholarships available
London (Ontario, Canada)
English
January 2021

Program description

Public Relations – Corporate Communications

Corporate communications and public relations professionals play a critical role in the verbal, visual and digital voices of business organizations. Specialize your communications career with this one-year post-graduate program in Public Relations and Corporate Communications.

This program will provide you with the skills and experience needed to hit the ground running as a strategic communications and public relations specialist in the private or public sectors.

Upon graduation of this graduate certificate program, you’ll be prepared for jobs including:

  • Corporate communications coordinator
  • Public relations specialist
  • Special events planner
  • Corporate training coordinator

Become a highly skilled communications professional

  • Gain real work experience in corporate communications during a field placement with Fanshawe’s industry partners
  • Hone your verbal and written communications skills
  • Make business contacts through professional communications and public relations associations
  • Learn technical skills such as publishing and web design techniques as well as practical skills such as special event planning to help you graduate career-ready
  • Grasp key leadership concepts to handle public relations, corporate communications and ethics issues organizations face every day

Admission requirements

A Two- or Three-Year College Diploma, or a Degree

(Note: minimum 'C+' average or cumulative 2.5 GPA)

OR

Professional background and experience as judged by the College to be equivalent to the above

AND

Successful Completion of a Supplemental Evaluation (Note: a minimum grade of 60% is required in addition to one of the above)

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10

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Program content

Level 1

Take all of the following Mandatory Courses:

  • Design Principles in Digital Media 1
  • Digital Marketing & Web Design
  • Trends & Technologies in PR
  • Professional Presentation Skills
  • Professional Practice & Ethics
  • Strategic Public Relations
  • Visual Communication & Design 3

Level 1 Add'l Reqmt

Take the following Mandatory Course (Minimum Grade of C):

  • Writing for Public Relations

Level 2

Take all of the following Mandatory Courses:

  • Design Principles in Digital Media 2
  • Integrated Marketing & Communications
  • Specializations in PR
  • Media Relations & Crisis Communications
  • Field Placement 7

Level 2 Add'l Reqmt

Take the following Mandatory Course (Minimum Grade of C):

  • Writing for Public Relations 2

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Canadian students

The tuition fee for Canadian students is 2,036.98 CAD, and the total fees are 2,815.36 CAD.

International students

The tuition fee for International students is 7,596.00 CAD, and the total fees are 8,980.36 CAD.

For more detailed information about fees, please visit the institute webpage.

Qualification

Credential - Ontario College Graduate Certificate

  1. coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder* relationships and issues and achieve organizational objectives.
  2. coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  3. write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  4. produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.
  5. use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder* relationships.
  6. engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  7. comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder* relationships and ongoing personal professional development.
  9. assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  10. select strategies and tools to build and manage stakeholder* relationships to support public relations activities, organizational objectives and career development.

Career opportunities

Our graduates are well-prepared for the exciting world of communications and public relations. Graduates are working in healthcare, finance, education, the arts and entertainment, sports, manufacturing, government, and non-profit. Working as communications professionals, their roles may include writing, research, media relations, social media, government relations, crisis communication, event planning, fundraising, community relations, strategic communication planning, and marketing.

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About this institute

Fanshawe College

Fanshawe College

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada - approximately two hours from Niagara Falls, Toronto, or Detroit. There are 21,000 full-time students at Fanshawe, including 7,500 international students from more than 100 different countries. Fanshawe...


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Why study at Fanshawe College

London is a great location - a large city with a population of close to 500,000, so there is something for everyone. It is small enough to be more affordable than some of the larger cities and it is very student-friendly. Fanshawe College has a 90.3% percent Graduate Employment Rate, which is number one among Ontario colleges. There are also 60 co-op programs available, where students can "earn while they learn."

Contact info

Fanshawe College

1001 Fanshawe College Boulevard
N5Y 5R6 London Ontario
Canada

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fanshawec.ca/international

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