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Marketing Management

Fanshawe College
30 weeks
Full time
Graduate diploma / certificate
Scholarships available
Online / Distance
London (Ontario, Canada)
English
January 2021

Program description

Marketing Management

This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

About the marketing management program

In the program, you’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients. Available 100% online or in a traditional in-class format with a September and January admission.

If you are thinking about completing your diploma online you can assess your readiness with www.amiready.ca, Fanshawe's Online Readiness Indicator, a measure of the degree to which distance learning and/or learning in a technology rich environment is the right fit for you. We also have a handy checklist to guide you along the way to becoming an online learner.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

A part-time version of this program is also available.

Admission requirements

A Two- or Three-Year College Diploma, or a Degree

(Note: minimum 'C+' average or cumulative 2.5 GPA)

OR

Acceptable combination of related work experience and post-secondary education as judged by the College*

OR

Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10

For more information about admission requirements, please visit the institute website.


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Program content

Level 1

Take all of the following Mandatory Courses:

  • Primary Marketing Research
  • Web Design for Optimization
  • CRM A Management Approach
  • Google Analytics
  • Advanced Professional Communication
  • Marketing Management

Level 2

Take all of the following Mandatory Courses:

Group 1

  • Business to Business Selling
  • Global Market Strategy
  • New Media Marketing

Group 2

  • Search Engine Marketing & Google Adwords
  • Search Engine Marketing-Project

Add'l Req

Students will be enrolled in one of the following groups:

Group 1

  • Innovation Applications
  • Customer Behaviour

Group 2

  • Non-Profit & Event Marketing
  • Customer Behaviour

Group 3

  • Employer Rounds

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Canadian students

The tuition fee for Canadian students is 1,360.26 CAD, and the total fees are 2,163.64 CAD.

International students

The tuition fee for International students is 7,233.50 CAD, and the total fees are 8,642.86 CAD.

For more detailed information about fees, please visit the institute webpage.

Qualification

Credential - Ontario College Graduate Certificate

The graduate has reliably demonstrated the ability to:

  1. Formulate a marketing plan that will meet the needs or goals of a business or organization;
  2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  4. Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets;
  5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  6. Evaluate the viability of a concept, product, good and/ or service in a local, national or international markets;
  7. Conduct market research to provide information needed to make marketing decisions;
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  11. Develop learning and development strategies and plans to enhance professional growth in the field;
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
  13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  14. Apply the principles of business ethics and corporate social responsibility to business decisions;
  15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

Career opportunities

Graduates of the Marketing Management program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including: Digital Marketing Specialist, Market Researcher, Customer Relationship Management (CRM) Specialist, Marketing Specialist, Marketing Analyst, Advertising Specialist, Brand Manager, Category Manager, Account Executive and Event Planner.

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Want to know more about this program, Marketing Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Fanshawe College

Fanshawe College

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada - approximately two hours from Niagara Falls, Toronto, or Detroit. There are 21,000 full-time students at Fanshawe, including 7,500 international students from more than 100 different countries. Fanshawe...


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Why study at Fanshawe College

London is a great location - a large city with a population of close to 500,000, so there is something for everyone. It is small enough to be more affordable than some of the larger cities and it is very student-friendly. Fanshawe College has a 90.3% percent Graduate Employment Rate, which is number one among Ontario colleges. There are also 60 co-op programs available, where students can "earn while they learn."

Contact info

Fanshawe College

1001 Fanshawe College Boulevard
N5Y 5R6 London Ontario
Canada

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fanshawec.ca/international

Contact school

Want to know more about Marketing Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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