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Honours Bachelor of Commerce (Digital Marketing)

Fanshawe College
4 years
Full time
Bachelor's degree
Scholarships available
London (Ontario, Canada)
English

Program description

Honours Bachelor of Commerce (Digital Marketing)

Fanshawe’s four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing.

What to expect from our bachelor of digital marketing program

You’ll help connect your future clients to the on-line world where any dream is possible and on multiple media platforms. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. Available in a traditional in-class format with a September admission.

A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom, to the real business world.

Upon graduation you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered at Fanshawe College. Students currently enrolled in the Business-Marketing program diploma or the Business Administration-Marketing advanced diploma program may be eligible to receive advanced standing in this degree program.

You’ll also be prepared to write certification exams within the digital marketing field upon graduation.

A part-time version of this program is also available.

Admission requirements

  • OSSD with courses from the University (U) or University/College (M) stream WITH:
    • Grade 12 English (U)
  • (Note: minimum final grade required is 65)
  • -Mathematics ONE OF:
    • Grade 12 Advanced Functions (U)
    • Grade 12 Calculus and Vectors (U)
    • Grade 12 Mathematics of Data Management (U)
  • (Note: minimum final grade required is 65)
    • Plus four additional Grade 12 University (U) or University/College (M) courses
    • Final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses

OR

Mature Applicant with standing in the required courses and grades stated above

OR

Post-Secondary Standing* (if applicable)

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years
  • Canadian Academic English Language (CAEL) test with an overall score of 70, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10

For more information about admission requirements, please visit the institute website.


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Program content

Core Courses

Group 1

Level 1

  • Mathematics for Decision Making
  • Accounting 1-Intro
  • Computer Applications for Business
  • Management Fundamentals
  • Professional Comm. in a Diverse World

Group 2

Level 2

  • Marketing 1
  • Microeconomics
  • Operations Management
  • Human Resources Management

Group 3

Level 3

  • Macroeconomics
  • Management Accounting
  • Principles of Organizational Behaviour

Group 4

Level 4

  • Business Law
  • Marketing 2
  • Business Information Systems
  • Statistics for Business

Group 5

Level 5

  • Financial Management
  • Applied Research Methods
  • Strategic Website Management
  • Brand Management & Media Integration

Group 6

Level 6

  • Search Engine Marketing
  • Customer Behaviour
  • Digital Marketing
  • Managing Programs & Projects
  • Leaders & Leadership

Group 7

Level 7

  • Advanced Topics in Digital Marketing
  • Marketing & Metrics & Analysis
  • Managing Customer Relationships
  • Business Entrepreneurship
  • Co-Op Educ. Employment Prep

Group 8

Level 8

  • Current Trends in Marketing & Management
  • Global Strategy & e-Commerce
  • Capstone Project
  • Strategic Management
  • Career Development

Non-Core Courses

Take all of the following Mandatory (Non-Core) Courses:

Group 1

Level 2

  • Argumentation & Persuasion

Group 2

Level 3

  • Ethics in a Global Context
  • Computational Thinking 3

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Canadian students

The tuition fee for Canadian students is 3,245.39 CAD, and the total fees are 4,048.77 CAD.

International students

The tuition fee for International students is 7,818.50 CAD, and the total fees are 9,227.86 CAD.

Please note fees are subject to change. Please visit Fanshawe’s website for the most up to date information.

Qualification

Credential - Degree

The graduate has reliably demonstrated the ability to:

  1. Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
  2. Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
  3. Enhance business opportunities by incorporating external variables into various business decision models.
  4. Assess the unique business needs of organizations of various sizes, public sector, private sector, and not‐for‐profit firms.
  5. Evaluate professional, ethical, and legal codes of conduct.
  6. Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning.
  7. Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
  8. Perform effectively and efficiently within groups or teams, demonstrating leadership, team‐building, and influencing skills.
  9. Design personal learning plans and integrate learning strategies into current and future development goals.
  10. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
  11. Analyze domestic and international business opportunities within an international context.
  12. Plan, implement, and evaluate projects and programs, using project planning principles and tools.
  13. Assess the overall financial performance of an organization.
  14. Apply management‐level decision‐making and strategic planning skills.
  15. Develop a business plan based on sound research that integrates business principles and best practices.
  16. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers.
  17. Evaluate and select marketing management and e‐commerce strategies to maximize success in domestic and international markets.
  18. Create and apply digital marketing strategies.
  19. Assess the impact of online marketing tactics using web analytics.
  20. Plan and create a web site utilizing search engine optimization and conversion techniques.
  21. Create, optimize and report on a search engine marketing campaign.
  22. Create a marketing plan integrating appropriate digital and non‐digital strategies.

Career opportunities

Graduates of this program will be prepared to assist organizations in leveraging the exciting opportunities now available through online and other avenues for engaging customers and developing business relationships. Graduates may choose from careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits.

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About this institute

Fanshawe College

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada - approximately two hours from Niagara Falls, Toronto, or Detroit. There are 21,000 full-time students at Fanshawe, including 7,500 international students from more than 100 different countries. Fanshawe...


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Why study at Fanshawe College

London is a great location - a large city with a population of close to 500,000, so there is something for everyone. It is small enough to be more affordable than some of the larger cities and it is very student-friendly. Fanshawe College has a 90.3% percent Graduate Employment Rate, which is number one among Ontario colleges. There are also 60 co-op programs available, where students can "earn while they learn."

Contact info

Fanshawe College

1001 Fanshawe College Boulevard
N5Y 5R6 London Ontario
Canada

 Show phone number
fanshawec.ca/international

Contact school

Want to know more about Honours Bachelor of Commerce (Digital Marketing)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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