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Fashion Marketing and Management

Fanshawe College
60 weeks
Full time
Diploma / certificate
Scholarships available
London (Ontario, Canada)

Program description

Fashion Marketing and Management

Fashion Marketing and Management is where fashion and retail technology meet. If you're passionate about the world of fashion and have a keen eye for what will sell, our fashion marketing program can help you start your career.

Fashion industry employers need graduates who understand both retail and technology, and our fashion marketing course will help you learn the skills you need to launch a career in retail management, visual merchandising, or marketing of fashion products/services. As a fashion marketing program student, you'll deepen your understanding of retail management, brand development, buying, textile technology, photo styling, event/fashion show production, and fashion technology.

On your way to obtaining your fashion marketing diploma, you'll have multiple opportunities to shake hands and chat with professionals in the world of fashion and retail. Additionally, you'll have the unique option to travel to and work in fashion hubs like Paris, Milan, and New York City

Admission requirements

  • OSSD with courses from the College (C), University (U),University/College (M), or Open (O) stream WITH


  • Academic and Career Entrance Certificate (ACE)


  • Ontario High School Equivalency Certificate (GED)


  • Mature Applicant with standing in the required courses stated above

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years SDS Program Requirements
  • Canadian Academic English Language (CAEL) test with a score of 60 in writing, reading and speaking and a score of 50 in listening
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10

For more information about admission requirements, please visit the institute website.

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Program content

Level 1

Take all of the following Mandatory Courses

  • Reason and Writing 1-Art and Design
  • Textiles 1
  • Fashion Illustration
  • Visual Merchandising 1
  • Dynamics of Fashion 1
  • Design Principles
  • Trends, Styles and Influences

Level 2

Take all of the following Mandatory Courses

  • Communications for Design
  • Dynamics of Fashion 2
  • Visual Communications 1
  • Retail Math 1
  • Visual Merchandising 2
  • Customer Relationship Management
  • Textiles 2
  • Brand Development and Management 1
  • Co-operative Education Employment Prep

Level 3

Take all of the following Mandatory Courses

  • Fashion Buying 1
  • Store Planning
  • Visual Communication 2
  • Marketing 1
  • Retail Math 2
  • Brand Development and Management 2

Level 4

Take all of the following Mandatory Courses

  • Fashion Buying 2
  • Professional Practices
  • Portfolio
  • Styling for Photography
  • Marketing 2

Add'l Req

  • Event Planning and Promotion
  • Retail Operations and Management
  • Digital Entrepreneurship

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Canadian students

The tuition fee for Canadian students is 1,360.26 CAD, and the total fees are 2,622.93 CAD.

International students

The tuition fee for International students is 7,233.50 CAD, and the total fees are 9,102.15 CAD.

For more detailed information about fees, please visit the institute webpage.


Credential - Ontario College Diploma

The graduate has reliably demonstrated the ability to

  1. Examine the evolution of fashion and design movements and their relationship to designers, producers and retailers
  2. Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry
  3. Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry
  4. Apply accounting fundamentals and financial management skills when making business operations decisions
  5. Apply principles of effective organization, management, employee and labour relations to the operation of a fashion business
  6. Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction
  7. Analyze current design trends to predict sales dynamics for fashion products and services
  8. Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology
  9. Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings
  10. Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives
  11. Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills

Career opportunities

Sales and Line Ambassador, Multi-Level Management (Store, District, Regional, Corporate), Event Planner, Visual Merchandiser, Store Planner, Photo Stylist, Brand Development and Management, Social Media Specialist, Marketing Coordinator, Digital Entrepreneur, Fashion Blogger

Contact school

Want to know more about this program, Fashion Marketing and Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Fanshawe College

Fanshawe College

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada - approximately two hours from Niagara Falls, Toronto, or Detroit. There are 21,000 full-time students at Fanshawe, including 7,500 international students from more than 100 different countries. Fanshawe...

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Why study at Fanshawe College

London is a great location - a large city with a population of close to 500,000, so there is something for everyone. It is small enough to be more affordable than some of the larger cities and it is very student-friendly. Fanshawe College has a 90.3% percent Graduate Employment Rate, which is number one among Ontario colleges. There are also 60 co-op programs available, where students can "earn while they learn."

Contact info

Fanshawe College

1001 Fanshawe College Boulevard
N5Y 5R6 London Ontario

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Contact school

Want to know more about Fashion Marketing and Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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