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Business – Marketing (Co-op)

Fanshawe College
60 weeks
Full time
Diploma / certificate
Scholarships available
Online / Distance
London (Ontario, Canada)
May 2021

Program description

Business – Marketing (Co-op)

The Fanshawe Business - Marketing program will help you build a strong foundation to gain entry to a variety of marketing career paths. Starting with the marketing basics, you'll cover both theory and practical application of customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Available in a traditional in-class format with September, January, February and May admission.

Co-operative Education is a process which combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You'll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom, to the real business world.

There are options to transfer to the Business Administration - Marketing advanced diploma or the Honours Bachelor of Commerce (Digital Marketing) degree at Fanshawe. Further details are available in this Digital Marketing Pathways guide.

You can also be eligible to complete a degree program at many other post-secondary institutions or complement your diploma with a graduate certificate offered at Fanshawe College. Interested in travel abroad? You can do that, too. In the business world, mobility is often the key to success

Admission requirements

  • OSSD with courses from the College (C), University (U),University/College (M), or Open (O) stream WITH
  • Any Grade 12 English (C) or (U)
  • Mathematics* ONE OF
    • Any Grade 12 Mathematics (C) or (U)
    • Any Grade 11 Mathematics (C), (U), or (M)

(Note: a minimum final grade of 60required for any Grade 11 Mathematics course)


  • Academic and Career Entrance Certificate (ACE) WITH


  • Ontario High School Equivalency Certificate (GED) WITH
  • Mathematics* ONE OF
    • Any Grade 12 Mathematics (C) or (U)
    • Any Grade 11 Mathematics (C), (U), or (M)

(Note: a minimum final grade of 60 required for any Grade 11 Mathematics course)


  • Mature Applicant with standing in the required courses and grades stated above


  • Applicants who lack the required Mathematics may still gain eligibility for admission by completing appropriate prior upgrading

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years SDS Program Requirements
  • Canadian Academic English Language (CAEL) test with a score of 60 in writing, reading and speaking and a score of 50 in listening
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10

For more information about admission requirements, please visit the institute website.

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Program content

Level 1

Take all of the following Mandatory Courses

  • Principles of Accounting 1
  • Reason and Writing Business 1
  • Principles of Marketing 1
  • Business Math
  • Strategies for Success
  • Introduction to Business Processes
  • Co-operative Education Employment Prep

Level 2

Take all of the following Mandatory Courses

  • Secondary Market Research
  • Principles of Advertising and Branding
  • Marketing Presentations
  • Excel for Business Adv
  • Economics 1

Level 3

Take all of the following Mandatory Courses

Group 1

  • Professional Communication
  • Advertising: Emerging and Traditional
  • Selling Fundamentals
  • Marketing Metrics
  • Adobe Suite for Business

Group 2

Students will be enrolled in one of the following courses

  • Corporate Social Responsibility and Ethics
  • Innovation Applications
  • Economics 2

Level 4

Take all of the following Mandatory Courses

  • Digital Marketing
  • Strategic Marketing and Marketing Plan
  • Statistics for Marketing
  • Organizational Behaviour
  • Sports, Entertainment and Event Marketing
  • Retail Management and e-Commerce

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Canadian students

The tuition fee for Canadian students is 1,360.26 CAD, and the total fees are 2,319.93 CAD.

International students

The tuition fee for International students is 7,233.50 CAD, and the total fees are 8,799.15 CAD.

Please note fees are subject to change. Please visit Fanshawe’s website for the most up to date information.


Credential - Ontario College Diploma

The graduate has reliably demonstrated the ability to

  1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization
  2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target
  3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market
  5. Contribute to the development of strategies related to pricing for a product, good and/or service
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets
  7. Participate in conducting market research to provide information needed to make marketing decisions
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  11. Develop learning and development strategies to enhance professional growth in the field
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization

Career opportunities

Graduates of the Business - Marketing (Co-op) program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, market research, customer relationship management). Graduates are suited to a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher

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Want to know more about this program, Business – Marketing (Co-op)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


The Lawrence Kinlin School of Business at Fanshawe provides the most current, flexible and integrated suite of business programs that enables students from around the world to succeed anywhere in the world. From certificates to diplomas, honours degrees, graduate programs and beyond, Fanshawe’s Kinlin School will help prepare you for career success.

About this institute

Fanshawe College

Fanshawe College is a large, publicly-funded College located in London, Ontario, Canada - approximately two hours from Niagara Falls, Toronto, or Detroit. There are 21,000 full-time students at Fanshawe, including 7,500 international students from more than 100 different countries. Fanshawe...

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Why study at Fanshawe College

London is a great location - a large city with a population of close to 500,000, so there is something for everyone. It is small enough to be more affordable than some of the larger cities and it is very student-friendly. Fanshawe College has a 90.3% percent Graduate Employment Rate, which is number one among Ontario colleges. There are also 60 co-op programs available, where students can "earn while they learn."

Contact info

Fanshawe College

1001 Fanshawe College Boulevard
N5Y 5R6 London Ontario

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Contact school

Want to know more about Business – Marketing (Co-op)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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