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Fashion Marketing BA (Hons)

Falmouth University
3 years
Full time
Bachelor's degree
Scholarships available
On campus
Contact the school for details
Falmouth University

About this program

Fashion Marketing BA (Hons)

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

  • Work on live projects with brands such as Fred Perry and John Lewis.
  • Collaborate with photographers, designers and creators.
  • Gain valuable experience through an optional placement year in industry (during the four-year course).
  • Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

Fashion Marketing BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

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Admission requirements

Entry requirements

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.

As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.

Language requirements

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.

For more information about admission requirements, please visit the university website.

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Program content

Year one


  • Fashion Marketing Principles
  • Marketing Communications
  • Design Thinking
  • Creative Direction
  • Themes in Culture

Year two


  • Fashion Buying & Merchandising
  • On Brand
  • Trends & Predictions
  • Global Fashion
  • Theories of Culture

Optional placement year


  • Employment Experience

Year three / four


  • Marketing Strategies
  • Professional Strategies
  • Dissertation
  • Final Major Project

Scholarships & funding

Scholarships and funding are available. Please visit the university website for more information.


Tuition fees 2021-22

  • Full-time UK - £9,250 per year
  • Full-time EU - £16,950 per year
  • Full-time international - £16,950 per year

Additional tuition fees for sandwich/placement year students:

  • UK - sandwich/placement year - £1,350
  • EU/international - sandwich/placement year -  £1,850 

Tuition fees 2022-23

  • Full-time UK - £9,250 per year
  • Full-time EU - £17,460 per year
  • Full-time international - £17,460 per year

Additional tuition fees for sandwich/placement year students:

  • UK - sandwich/placement year - £1,350
  • EU/international - sandwich/placement year -  £1,850 


What you’ll learn

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

Career paths

What our graduates do

Graduates from this course have gone on to secure roles in merchandising with Selfridges & Co, fashion retail at Browns, creative marketing at The White Company and PR at Inditex.


About this institute

Falmouth University

For more than 100 years, Falmouth University has been a hub of creative thinking and design innovation. Today, our portfolio of undergraduate and postgraduate courses represents the breadth of the Creative Industries, from art, design and fashion, to gaming, music...

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