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Creative Events Management MA (Online)

Falmouth University
Program overview
14 months-2 years
Part time
Master's degree
Scholarships available
Start dates
January 2022

May 2022

January 2023

May 2023
Falmouth University

Program description

Creative Events Management MA (Online)

Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.

This masters degree will help you meet this need.

You will get access to international events expertise paired with academic rigour.

This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.

You will:

  • Develop skills to design, plan, produce and manage events across the creative and corporate sectors
  • Extend your career into event management
  • Gain certification as A Greener Festival Stage 1 Assessor on completion of the A Greener Festival Assessor Training course, as part of the Sustainable Practice module
  • As part of the Creative Practice in Event Design module, gain a certificate in Disability Equality Training for Live Events, accredited by Attitude is Everything

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Admission requirements

Entry requirements

Language requirements

If your first language is not English, you'll need to take one of the following tests to verify your proficiency:

  • IELTS - minimum overall score of IELTS 6.0 with at least 5.5 in Reading, Writing, Speaking and Listening
  • TOEFL iBT (online test) - minimum of 80 overall and at least 19 in all 4 components
  • LanguageCert (online test) - a High Pass from the ESOL B2 Communicator test in reading, writing, speaking and listening (2 parts)

For more information about admission requirements, please visit the university website.

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Program content

Module one

Principles of Event Management & Research

The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.

This will include introductions to principles and practice of: 

  • Concept development & associated theory 
  • Business planning & finance 
  • Health & safety assessment 
  • Legal considerations 
  • Marketing theory 
  • Operational delivery 
  • Event impacts and evaluation

You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.

Module two

Creative Practice in Event Design

You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of:

  • Approaching the conception and delivery of the event, engaging a range of senses
  • Audience flow and focal points during the event
  • The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers
  • Creativity of stages and construction.

Module three

Digital Futures for Events and Events Marketing

The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy. You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories. You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.

Module four

Sustainable Practice 

The events industry operates globally and generates a wide range of environmental impacts. 

You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.

You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.

Final Major Project 

In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.

This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.

Scholarships & funding

Scholarships and funding are available. Please visit the university website for more information.

Program delivery


  • MA: 2 years
  • PGDip: 14 months

Tuition fees

Total course fee: £11,300 (including £250 acceptance fee)

Payment options 

  • One-off payment
  • Six equal instalments spread over a two-year period.

Payment methods 

Payments can be made online or by phone, using a credit or debit card, or by bank transfer.


What you’ll learn

Understand event management and the business context in which events operate. Examine the impact of the digital economy on event management and design your own digital event. Consider the sustainability of events and undertake your own events research project.

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About this institute

Falmouth University

For more than 100 years, Falmouth University has been a hub of creative thinking and design innovation. Today, our portfolio of undergraduate and postgraduate courses represents the breadth of the Creative Industries, from art, design and fashion, to gaming, music...

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Contact info

Falmouth University

Treliever Road
TR10 9FE Penryn Cornwall

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