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Business & Digital Marketing BSc (Hons)

Falmouth University
2-3 years
Full time
Bachelor's degree
Scholarships available
On campus
Cornwall
English
Contact the school for details
Falmouth University

Program description

Business & Digital Marketing BSc (Hons)

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

  • Be an active part of Gallos, our thriving student-led agency
  • Work on live briefs, building your industry network
  • Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme
  • Work with industry connected and research-active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

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Admission requirements

Entry requirements

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.

As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.

Language requirements

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.

For more information about admission requirements, please visit the university website.


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Program content

Stage one

During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.

Modules

  • Market Intelligence
  • Present and Future of Marketing Communications
  • The Art of Strategy
  • Decision Making and Consumer Behaviour
  • Design Thinking
  • Navigating Uncertainty

Stage two

Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.

Modules

  • Complex Problem-Solving
  • B2B and the Marketing Ecosystem
  • Intelligent Brand Building
  • Demonstrating Sustainability
  • Financial Insights
  • Collaborative Project: Marketing in Digital Environments

Stage three

As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.

Modules

  • Creative & Ethical Leadership
  • DataLab: Generation, Analysis, Iteration
  • Consumer Psychology and Emotion by Design
  • Crafting Your Future: Professional Practice and Research
  • Social Action Project

Scholarships & funding

Scholarships and funding are available. Please visit the university website for more information.

Tuition fees

Tuition fees 2021-22

3 year course

  • Full-time UK - £9,250 per year
  • Full-time EU - £16,950 per year
  • Full-time international - £16,950 per year

2 year accelerated course

  • Full-time UK - £11,100 per year
  • Full-time EU - £19,000 per year
  • Full-time international - £19,000 per year

Tuition fees 2022-23

3 year course

  • Full-time UK - £9,250 per year 
  • Full-time EU - £17,460 per year 
  • Full-time international - £17,460 per year

2 year accelerated course

  • Full-time UK - £11,100 per year
  • Full-time EU - £19,570 per year
  • Full-time international - £19,570 per year

Qualification

What you’ll learn

In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term. 'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge.

Continuing studies

Further study:

They may go on to study for a postgraduate degree or research in any of the following

  • Any field of Business, including Marketing, Entrepreneurship, MBA
  • Digital Media Arts, Interactive Media (practice)
  • Social and Digital Media (cultural theory)
  • Social and cultural data analysis

Career opportunities

What our graduates do

Our graduates could go on to work as digital account managers, communication officers, social media marketing associates, content marketers, brand managers, digital marketing managers and marketing consultants within this evolving and dynamic industry.

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About this institute

Falmouth University

For more than 100 years, Falmouth University has been a hub of creative thinking and design innovation. Today, our portfolio of undergraduate and postgraduate courses represents the breadth of the Creative Industries, from art, design and fashion, to gaming, music...


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Contact info

Falmouth University

Treliever Road
TR10 9FE Penryn Cornwall

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www.falmouth.ac.uk


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Want to know more about Business & Digital Marketing BSc (Hons)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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