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Business & Digital Marketing

Falmouth University
3 years
Full time
Bachelor's degree
Scholarships available
On campus
Cornwall
English
Inquire for more information
Falmouth University

Program description

Business & Digital Marketing

You'll explore communications across all platforms, but specialise in digital, future-proofing yourself for a career in business and marketing.

You will:

  • Be an active part of Gallos, our thriving student-led agency
  • Work on live briefs, building your industry network
  • Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad program
  • Work with industry connected and research-active staff

This course can also be taken as a 2 year accelerated course.

Admission requirements

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.

As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.

Language requirements

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.

If English is not your first language you will need to meet the same standard, which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.

If you need a Tier 4 student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University.

For more information about admission requirements, please visit the university website.


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Program content

Stage One

  • Driving Operations
  • Market Intelligence
  • Innovation and Improvisation
  • Financial Insights
  • Effective Marketing and Sales
  • Understanding and Influencing People

Stage Two

  • Marketing in the Digital Environment
  • Website and App Design
  • Team Leadership and Performance
  • Consumer Behaviour
  • Social Media and e-CRM

Stage Three

  • Transformational Leadership
  • Creative Strategies
  • Business Challenge
  • Applied Advertising and Branding
  • Professional Practice

Scholarships & funding

For information about scholarships, please visit the university website.

Tuition fees

3 year course

  • Full-time UK/EU - £9,250
  • Full-time International - £16,000

2 year accelerated course

  • Full-time UK/EU - £11,100
  • Full-time International - £19,000

Qualification

What you'll learn

In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term. 'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge.

Contact school

Want to know more about this program, Business & Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Falmouth University

For more than 100 years, Falmouth University has been a hub of creative thinking and design innovation. Today, our portfolio of undergraduate and postgraduate courses represents the breadth of the Creative Industries, from art, design and fashion, to gaming, music...


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Contact info

Falmouth University

Treliever Road
TR10 9FE Penryn Cornwall

 Show phone number
www.falmouth.ac.uk

Contact school

Want to know more about Business & Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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