About this program
MBA - Sports Management
The sports market is a multibillion-dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorship. Professionals who want to work in this field require an innovative, creative mindset and an increasingly specialized skill set. This program prepares students to meet these challenges through courses in sports marketing and management, and financial management as applied to sport and sponsorship.
Admission requirements
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
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Learn moreProgram content
Year 1
Term I
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future
Term II
- Corporate Finance
- People & Talent Management
- Global Economics
- Strategy & Decision Making
- Information Systems & Technology
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future
- Business Strategy Simulation
Term III
- Sports Marketing Management
- Financial Management Applications to Sport
- Sports Sponsorship
- Sports Management Issues
- Crafting Unique Sports Events
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Program delivery
Three terms/one year (full time) or six terms/two years (part time)
Tuition
- One Year (Full Time) Fees: €6,950 per term
- Two Years (Part Time) Fees: €3,475 per term
Qualification
Credits: 60 ECTS
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
Students gain the knowledge necessary to become successful sports managers, through case study research, company visits and routine networking with industry professionals. In addition to the managerial training they receive in a classroom setting students will also:
- Demonstrate a deep understanding of the overall world of sports management and what it entails.
- Apply major management principles to sports businesses.
- Understand the complexity of bidding for and staging major sports events.
- Apply theory and concepts to real life situations.
Career paths
The MBA with a major in sports management provides students with comprehensive knowledge of business disciplines as well as specific skills in the sports industry. Graduates of this MBA program may be interested in the following careers.
- Athletic Director
- Ticketing Manager
- Stadium Operations Manager
- Sports Publicist
Message the school
About this institute
Get your Business Degree in Munich!
Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...
Why study at EU Business School Munich
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
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