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MBA in Digital Business

EU Business School Munich
Program overview
1-2 years
Full time/part time
MBA
Scholarships available
English

Start dates
Munich
January 2023

Munich
March 2023

Munich
October 2023

Munich
January 2024

About this program

MBA - Digital Business

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will develop an entrepreneurial mindset and be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

Admission requirements

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.


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Program content

Year 1

Term I

  • Transformational Management & Leadership
  • Organizational Behavior
  • Financial Reporting & Analysis
  • Marketing in a Digital World
  • Data Analysis for Managers
  • Negotiation
  • Consulting Lab
  • Crafting Your Future

Term II

  • Corporate Finance
  • People & Talent Management
  • Global Economics
  • Strategy & Decision Making
  • Information Systems & Technology
  • Communication for Success
  • Legal Issues & Business Ethics
  • Crafting Your Future
  • Business Strategy Simulation

Term III

  • Digital Marketing Strategies
  • Crafting the Digital Business Model
  • Digital Business Architecture
  • Digital Business Design
  • The Digital Consumer

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Program delivery

Three terms/one year (full time) or six terms/two years (part time)

Tuition

  • One Year (Full Time) Fees: €6,950 per term
  • Two Years (Part Time) Fees: €3,475 per term

Qualification

Credits: 60 ECTS

Degree Awarded

  • A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
  • An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Learning Outcomes

The managerial skills taught in the digital business are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:

  • Focus on marketing and branding essentials, such as banner and search engine optimization.
  • Discover how to effectively build and maintain a corporate digital business.
  • Form a practical approach to real world case studies and examples.
  • Learn from the point of view of the consumer.

Career paths

The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.

  • Head of Digital Marketing
  • Director of E-Commerce
  • Digital Marketing Consultant
  • Digital Transformation Manager

Message the school

Want to know more about this program, MBA in Digital Business? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Get your Business Degree in Munich!

Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...


Read more about this school

Why study at EU Business School Munich


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Munich

Theresienhöhe 28
80339 Munich
Germany

 Show phone number
EU Munich Campus

Message the school

Want to know more about MBA in Digital Business? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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