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BA - Bachelor of Arts in Sports Management

EU Business School Munich
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English

Start dates
Munich
February 2023

Munich
June 2023

Munich
August 2023

Munich
October 2023

About this program

BA - Bachelor of Arts in Sports Management

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Admission requirements

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.


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Program content

Year 1

Semester 1

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Semester 2

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

Semester 3

  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Sports Sociology
  • Public & Media Relations in Sport
  • Research Methods I
  • Crafting Your Future: Personal Development

Semester 4

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Sports Psychology
  • Event Management
  • Sports Broadcasting
  • Research Methods II
  • Crafting Your Future: Personal Development

Year 5

Semester 5

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Sports Data & Analysis
  • Sports Marketing
  • Legal & Ethical Issues in Sport
  • Crafting Your Future: Professional Development

Semester 6

  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Sports Management
  • Sponsoring & Sports Communications
  • International Sports Management
  • Sports Career Development
  • Sports Facility Planning
  • Crafting Your Future: Professional Development

Graduation

  • Research Methods
  • Dissertation Seminars
  • Final Cases: Marketing/Specialization
  • Dissertation

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition

Tuition fee per semester: €6,450

Qualification

Credits : 210 or 240 ECTS

Degree Awarded

Option 1: Bachelor’s degrees

  • A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .

Option 2: Bachelor’s+ BA (Hons) in Business Management

  • A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Benefits

  • Learn the latest industry trends from updated programs
  • Participate in group projects and learn to work in a team
  • Study cases to prepare you for real-world business

Learning Outcomes

The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:

  • Gain insight and knowledge of new developments in the professional and recreational sports industries.
  • Apply theoretical knowledge to practical business situations, simulated by case studies.
  • Understand current business issues through required readings and research.
  • Demonstrate proficient oral and written communications skills.

Career paths

The Bachelor of Arts in Sports degree (título propio) provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:

  • Sports Marketer
  • Event Coordinator
  • Sponsorship Manager
  • Contract Negotiation Manager

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About this institute

Get your Business Degree in Munich!

Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...


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Why study at EU Business School Munich


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Munich

Theresienhöhe 28
80339 Munich
Germany

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EU Munich Campus

Message the school

Want to know more about BA - Bachelor of Arts in Sports Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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