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BA - Bachelor of Arts in Digital Business, Design & Innovation

EU Business School Munich
Program overview
3 years
Full time
Bachelor's degree
English
Start dates
Munich
23 May 2022

Munich
25 July 2022

Program description

BA - Bachelor of Arts in Digital Business, Design & Innovation

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.

Admission requirements

  • 1  certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

For more information about admission requirements, please visit the institute website


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Program content

Year 1

SEMESTER 1

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

SEMESTER 2

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

SEMESTER 3

  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Cross-Cultural Business Issues
  • Knowledge Management
  • Research Methods I
  • Crafting Your Future: Personal Development

SEMESTER 4

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Marketing Research
  • Project Management
  • Service Management
  • Research Methods II
  • Crafting Your Future: Personal Development

Year 5

SEMESTER 5

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Supply Chain Management
  • Decision Analysis
  • Change Management Today
  • Crafting Your Future: Professional Development

SEMESTER 6

  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Finance
  • Leadership & Team Building
  • Total Quality Management
  • Retail Management & Merchandising
  • Portfolio Management
  • Crafting Your Future: Professional Development

Graduation

  • Research Methods
  • Dissertation Seminars
  • Final Cases: Marketing/Specialization
  • Dissertation

Program delivery

Course duration : Six or seven semesters

Semesters begin in October, February, June and August every year

Tuition fees

Tuition fee : €6,450 per Semester

Qualification

Number of Credits : 210 or 240 ECTS

Degree Awarded

Option 1: Bachelor’s degrees

  • A university-specific bachelor’s degree  awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .

Option 2: Bachelor’s + BA (Hons) in Business Management

  • A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Benefits

  • International learning environment that creates multicultural understanding
  • Improve communication skills for more effective leadership
  • Learn from an outstanding faculty of business professionals and academics

Learning Outcomes

  • Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
  • Develop management and leadership skills.
  • Demonstrate knowledge of new technologies and innovation.
  • Obtain a practical working background which prepares them for immediate entry into a management position.

Career opportunities

The Bachelor of Arts in Digital Business, Design & Innovation degree (título propio) provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:

  • Product Transformation Officer
  • Digital Brand Manager
  • Digital Transformation Manager
  • Business Analyst

Contact school

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About this institute

Get your Business Degree in Munich!

Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...


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Why study at EU Business School Munich


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Munich

Theresienhöhe 28
80339 Munich
Germany

 Show phone number
EU Munich Campus

Contact school

Want to know more about BA - Bachelor of Arts in Digital Business, Design & Innovation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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