
Program description
MBA - Sports Management
The sports industry is experiencing rapid expansion globally and opening many doors to those with a specialized skill set. The MBA in Sports Management program in Geneva is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising and media relations, preparing students to take on new challenges upon graduating.
Professionals who wish to work in this field require an increasingly specialized skill set. This program teaches students how to overcome the challenges related to becoming a successful sports industry professional. Students will learn how to apply theory and concepts to real life situations through case study research.
The course is also offered in Barclelona, Montreux and online.
Admission requirements
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
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Learn moreProgram content
Term I
- Management Skills
- Organizational Behavior
- Managerial Accounting
- Marketing
- Quantitative Business Methods
- Negotiation (seminar)
- Business Law (seminar)
- Crafting Your Future
Term II
- Finance
- Human Resources Management
- Global Economics
- Strategic Management
- Management Information Systems
- Business Strategy Simulation
- Career Planning (seminar)
- Communication Skills (seminar)
- Crafting Your Future
Term III
- Sports Marketing Management
- Financial Management Applications to Sport
- Sports Sponsorship
- Sports Management Issues
- Crafting Unique Sports Events
Program delivery
EU is offering maximum flexibility for our Fall Semester to cater to all our students’ needs. We have two options: on campus and online. This will allow you to come to campus or to start online and come to campus when you can. We offer three start dates: October 5, November 2 and November 30.
Health and Safety
Your health and safety remain our highest priority. Class sizes on campus will be reduced, and a strict health protocol followed throughout our campus buildings.
Qualification
During this program, students will learn how to:
- Apply management techniques to the field of sports business.
- Develop an understanding of the complexity involved in major sports events.
- Gain a deep insight into the world of sports management.
Degree Awarded
- A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
- A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
- While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.
Career opportunities
Graduates of the MBA in Sports Management program in Geneva go on to take on roles in several areas including:
- Recruiting
- Marketing and promotions management
- Sports media and public relations
- Corporate events
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Study a top-ranked MBA at EU Business School. We foster future leadership by offering state-of-the-art MBA programs with eleven areas of specialization to take your qualification to the next level.
All of our classes are English-taught and focus on both the traditional and the latest trends in business. Join our international student community on our vibrant campuses located in Barcelona, Munich, Geneva and Montreux. Additionally, we offer freedom and flexibility through our online campus, allowing busy professionals the opportunity to further their studies at their own pace.
About this institute

Study abroad at EU Business School in Geneva
Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...
Why study at EU Business School Geneva
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Geneva
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