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MBA - International Marketing

EU Business School Geneva
Program overview
1 year
Full time/part time
MBA
English
Start dates
Geneva
October 2021

Geneva
October 2021

Geneva
January 2022

Geneva
January 2022

Program description

MBA - International Marketing

Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business landscape. Our MBA in International Marketing program in Geneva provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective.

During this MBA program in International Marketing, students will learn about the latest developments in e-marketing strategies, advertising and media, preparing them to excel in a career in international marketing.

The course is also offered in Barcelona, Montreux and online.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • International Marketing
  • Sales Management
  • Marketing Research
  • Digital Marketing Strategies
  • Advertising & Media

Program delivery

EU is offering maximum flexibility for our Fall Semester to cater to all our students’ needs. We have two options: on campus and online. This will allow you to come to campus or to start online and come to campus when you can. We offer three start dates: October 5, November 2 and November 30.

Health and Safety

Your health and safety remain our highest priority. Class sizes on campus will be reduced, and a strict health protocol followed throughout our campus buildings.

Qualification

During this program, students will learn how to:

  • Deliver and promote a company's offering in a dynamic market.
  • Understand markets, competitors and product portfolios on an international level.
  • Analyze how companies use investment to succeed.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
  • While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.

Career opportunities

Graduates of the International Marketing MBA in Geneva can go on to pursue careers in a range of areas including:

  • Marketing consultancy
  • Advertising
  • Public relations
  • Brand management

Contact school

Want to know more about this program, MBA - International Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study a top-ranked MBA at EU Business School. We foster future leadership by offering state-of-the-art MBA programs with eleven areas of specialization to take your qualification to the next level.

All of our classes are English-taught and focus on both the traditional and the latest trends in business. Join our international student community on our vibrant campuses located in Barcelona, Munich, Geneva and Montreux. Additionally, we offer freedom and flexibility through our online campus, allowing busy professionals the opportunity to further their studies at their own pace.

   

About this institute

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Why study at EU Business School Geneva


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3.  Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
https://geneva.euruni.edu

Contact school

Want to know more about MBA - International Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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