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Master in Digital Marketing, Transformation & Design Thinking

EU Business School Geneva
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
January 2022

March 2022

October 2022

January 2023

Program description

Master in Digital Marketing, Transformation & Design Thinking

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

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Program content

term 1

  • Digital Marketing Strategies 
  • Marketing Web Analytics & Metrics 
  • Automation, Search Engine & Conversion 
  • Social Media Marketing & Advertising Strategies 
  • Masterclass I 

term 2

  • Ideation & Brainstorming Techniques 
  • Design Thinking 
  • Leadership & Entrepreneurial Thinking 
  • UX & HCD 
  • Masterclass II 

term 3 

  • Digital Transformation Strategy 
  • Digital Business Models 
  • Digital Startups 
  • New Tech 
  • Masterclass III 


Students will also be required to submit a final project (6 ECTS/4 CH) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

Program delivery

The course is also offered in Barcelona, Montreux, and online.

Tuition fees

Fees per term: 9,600 CHF (3 terms/year) 


This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:

  • Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
  • Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
  • Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.

Degree Awarded 

  • A master’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
  • A university master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.

Number of credits: 60 ECTS

Career opportunities

Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:

  • Design Strategist 
  • Digital Marketing Strategist  
  • Digital Adoption Manager    
  • Search Engine Optimization Specialist

Contact school

Want to know more about this program, Master in Digital Marketing, Transformation & Design Thinking? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...

Read more about this school

Why study at EU Business School Geneva

  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3.  Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

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Contact school

Want to know more about Master in Digital Marketing, Transformation & Design Thinking? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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