BA - Sports Management

EU Business School Geneva
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English

Start dates
Geneva
June 2023

Geneva
August 2023

Geneva
October 2023

Geneva
February 2024

About this program

BA - Bachelor of Arts in Sports Management

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.

Admission requirements

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.


Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Learn more Advertisement

Program content

Year 1

Semester 1

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Semester 2

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Semester 3

  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Sports Socialogy
  • Public and Media Relations in Sport
  • Research Methods I
  • Crafting Your Future: Personal Development

Year 2

Semester 4

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behaviour
  • Sales and Purchasing Management
  • Sports Psychology
  • Event Management
  • Sports Broadcasting
  • Research Methods II
  • Crafting Your Future: Personal Development

Semester 5

  • Global Economics
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Sports Data & Analysis
  • Sports Marketing
  • Lega & Ethical Issues in Sport
  • Crafting Your Future: Personal Development

Semester 6

  • Global Business & Strategy
  • The Business Consultancy Project Part I
  • Marketing Across Cultures

Semester 7

  • Developing Leadership & Management
  • The Business Consultancy Project Part II
  • International Entrepreneurship

Graduation

  • Research Methods
  • Dissertation Seminars
  • Final Cases: Marketing/Specialization
  • Dissertation

Diploma of Advanced Studies

  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Sports Management
  • Sponsoring & Sports Communications
  • Interantional Sports Management
  • Sports Career Development
  • Sports Facility Planning
  • Crafting Your Future: Personal Development

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition

Tuition fee per Semester: €6,450

Qualification

Creditss : 210 or 240 ECTS

Degree Awarded

Option 1: Bachelor’s degrees

  • A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .

Option 2: Bachelor’s + BA (Hons) in Business Management

  • A university-specific bachelor’s degree  awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Benefits

  • Learn the latest industry trends from updated programs
  • Participate in group projects and learn to work in a team
  • Study cases to prepare you for real-world business

Learning Outcomes

  • Gain insight and knowledge of new developments in the professional and recreational sports industries.
  • Apply theoretical knowledge to practical business situations, simulated by case studies.
  • Understand current business issues through required readings and research.
  • Demonstrate proficient oral and written communications skills.

Career paths

The Bachelor of Arts in Sports degree (título propio) provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:

  • Sports Marketer
  • Event Coordinator
  • Sponsorship Manager
  • Contract Negotiation Manager

Message the school

Want to know more about this program, BA - Sports Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Currently living in *
Nationality *

Videos

About this institute

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Why study at EU Business School Geneva


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3.  Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
EU Geneva Campus

Message the school

Want to know more about BA - Sports Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews

Be the first to write a review!